Prime Hospitality Corp. Signs Agreement With Hotels.com and Expedia.com
21 February 2004 - 6:09AM
PR Newswire (US)
Prime Hospitality Corp. Signs Agreement With Hotels.com and
Expedia.com Expedia Direct Connection Technology to Automate
Reservations FAIRFIELD, N.J. and BELLEVUE, Wash., Feb. 20
/PRNewswire-FirstCall/ -- Prime Hospitality Corp. , Expedia.com(R)
andHotels.com announced today that they have signed an agreement to
provide customers with access to thousands of Prime Hospitality
Corp. hotel rooms through the Expedia.com and Hotels.com Web sites.
Under the new agreement, both the Expedia.com and Hotels.com
websites will present prices to customers which are equal to the
rates sold through Prime's own branded websites. The agreement
covers Prime Hospitality's rooms at all its AmeriSuites, Prime
Hotels & Resorts, and Wellesley Inns & Suites hotels -- 260
properties throughout North America. In turn, the agreement gives
Prime the opportunity to market to the nearly 20 million customers
looking for hotel rooms on Expedia.com and Hotels.com each month.
The agreement also calls for the joint development of a direct
connection with Expedia.com and Hotels.com into Prime's Central
Reservation System, fully automating the reservation process and
making it extremely accurate and more cost effective for all
properties. "We are very pleased with our renewed relationship with
Expedia.com and Hotels.com," said DJ Vallauri, Vice President of
E-Commerce for Prime. "This is a great deal for all parties and
especially for consumers who prefer to book through the Expedia.com
and/or Hotels.com websites. In addition the new agreement gives
each property manager the flexibility to manage inventory and rates
as best suits their sales strategies." "This agreement offers a
great benefit to consumers, who are our mutual customers at
Expedia(R), Hotels.com and Prime Hospitality," said Lloyd Frink,
senior vice president of lodging at IAC Travel. "Being able to
continue to offer these well-known, quality brands further extends
our ability to meet the needs of travelers. We're proud to have
Prime as a hotelier so we can grow our businesses together." About
Prime Hospitality Corp. Prime Hospitality Corp., one of the
nation's premier lodging companies, owns, manages, develops and
franchises more than 260 hotels throughout North America. The
Company owns and operates three proprietary brands, AmeriSuites(R)
(all-suites), Prime Hotels & Resorts(SM) (full-service) and
Wellesley Inns & Suites(R) (limited service). Also within
Prime's portfolio are owned and/or managed hotels operated under
franchise agreementswith national hotel chains including Hilton,
Radisson, Sheraton and Holiday Inn. Prime can be accessed over the
Internet at http://www.primehospitality.com/. About Expedia, Inc.
Expedia, Inc. is the world's leading online travel service and the
fourth largest travel agency in the U.S. Expedia's award-winning
Expert Searching and Pricing (ESP) technology delivers the most
comprehensive flight options available online. ESP also allows
customers to dynamically build complete trips that combine flights,
Expedia(R) Special Rate hotels and other lodging, ground
transportation, and destination activities. Expedia operates
Classic Custom Vacations(R), a leading distributor of premiere
vacation packages to destinations such as Hawaii, Mexico, Europe
andthe Caribbean; and Expedia(R) Corporate Travel, a full-service
corporate travel agency. Expedia, Inc.'s wholly owned subsidiary,
Travelscape, Inc., operates WWTE(TM), bringing complementary
cross-sell and dynamic packaging booking functionality to third
parties on a private-label basis. Expedia can be found on the Web
at http://www.expedia.com/. Expedia is a wholly-owned subsidiary of
IAC/InterActiveCorp (NASDAQ:IACI). CST: 2029030-40 Expedia,
Expedia.com, the airplane logo, WWTE and Classic Custom Vacations
are either registered trademarks or trademarks of Expedia, Inc. in
the U.S., Canada and/or other countries. Other products and company
names mentioned herein may be trademarks of their respective
owners. DATASOURCE: Expedia, Inc. CONTACT: DJ Vallauri of Prime
Hospitality Corp., +1-973-882-1010 or ; or Rory J. O'Connor or Matt
Flegal of Fleishman-Hillard, +1-415-318-4004 or , for Expedia Web
site: http://www.primehospitality.com/ Web site:
http://www.expedia.com/
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