Duracell Debuts Breakthrough Child Safety Feature for Lithium Coin Batteries, Offering Medical Professionals & Caregivers a N...
02 October 2020 - 12:03AM
Business Wire
Receiving the Parent Tested Parent Approved
(PTPA) Winner’s Seal of Approval, Duracell is helping to educate
families, caregivers and Pediatric Health Professionals on updated
child safety features and guidelines of the lithium coin
battery
Duracell, the most trusted battery brand, announced today its
latest innovation in child safety, a bitter coating on its lithium
coin batteries -- sizes 2032, 2025, and 2016. This breakthrough
innovation in the battery category is designed to help deter
accidental ingestions. With coin battery ingestions on the rise
over the past two decades and damage that can occur in just two
hours from ingestion, Duracell was determined to provide parents
and caregivers of young children with an additional safety feature,
child-safe packaging, and supportive education to help reverse this
rising and devastating trend.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201001005754/en/
Duracell is working hard to help prevent
the unthinkable from happening with the new lithium coin battery
with non-toxic bitter coating (available on 2032, 2025, and 2016
sizes). (Photo: Business Wire)
Duracell Lithium Coin batteries (sizes 2032, 2025, and 2016)
will now contain a transparent, non-toxic, bitter coating designed
to help discourage swallowing. This bitter coating is applied to
these battery sizes which have a diameter of 20mm, which is similar
to the size of a child’s esophagus (food pipe). If a child swallows
a lithium coin battery, it can get lodged in the esophagus and burn
through the surrounding tissue in as little as 2 hours, causing
serious damage.
Further credentialing the product’s child safety feature and
innovation, Duracell’s new lithium coin battery was awarded the
coveted Parent Tested Parent Approved Winner’s Seal of Approval. By
connecting manufacturers with consumers, PTPA helps families
identify products that have been evaluated and recommended by their
peers through unbiased review.
For additional safety, Duracell’s Child Secure Pack features a
tough double blister around the lithium coin cell that is nearly
impossible to open with bare hands. In order to retrieve the
batteries, the pack must be opened by using a pair of scissors.
Duracell embodies the “Power Safely” message by educating consumers
to actively identify potential dangers in the home while also
taking the necessary steps to decrease accidental ingestions and
further child safety measures.
“Duracell takes very seriously the trust that millions of
consumers across North America place in us to power their lives
every day. And our new bitter coating innovation is an important
step in child safety for us as a brand. We are proud to work with
our retailer partners and other stakeholders in bringing this
innovation to market,” says Roberto Mendez, President, Duracell
North America. “If a child manages to get access to a lithium coin
cell and swallows it, consequences can become serious if not
detected fast enough. In order to help prevent accidents and help
keep children safe, we’ve worked to provide more child safety
features around our lithium coin cells than other leading brands.
This new innovation is no different, and we are confident this is
the technology families and caregivers need to help close the gap
between a child getting their hands on a lithium coin cell and the
unfortunate event of ingestion.”
While this technology is revolutionary in the battery category,
Duracell also believes battery safety education is critical to
truly change the outcome for families around accidental ingestion.
That is why Duracell is embarking on the Power Safely initiative to
help educate parents, caregivers and pediatric health professionals
as to the importance of practicing battery safety throughout the
home.
To kickstart the Power Safely campaign, Duracell has created an
informational educational video to shed light on the effects
lithium coin battery ingestions can have on young children and to
help encourage better practices and prevention among parents and
caregivers. The video showcases how even the most child-proofed
home can still have hidden dangers that may be inadvertently
overlooked, and how important the extra line of defense from the
new non-toxic bitter coating may be to help protect children from
the dangers of accidental ingestion.
Duracell lithium coin batteries in 2032, 2025, and 2016 sizes
are available now at select retailers nationwide. To learn more,
visit Duracell.com.
For more safety tips and to learn more about Duracell’s new
lithium coin battery, please visit Duracell.com or visit @Duracell
on Facebook.
About Duracell
Started in the 1920s, the Duracell brand and company was
acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and
has grown to be the leader in the primary battery market in North
America. The iconic Duracell brand is known the world over. Our
products serve as the heart of devices that keep people connected,
protect their families, entertain them, and simplify their
increasingly mobile lifestyles. Our recharging technology allows
consumers to live life without limits. Berkshire Hathaway Inc. is a
$250B holding company owning subsidiaries that engage in diverse
business activities. Visit www.duracell.com for more information;
follow us on Twitter.com/Duracell and like us on
Facebook.com/Duracell.
About PTPA Media Inc.
PTPA Media certifies innovative products that families can
trust. By connecting manufacturers with consumers, PTPA Media helps
families identify products that have been tested and recommended by
their peers. For more information visit
http://www.ptpaAwards.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201001005754/en/
Citizen Relations Lindsay Server
lindsay.server@citizenrelations.com PTPA Media Inc. Sharon
Vinderine, Founder & CEO sharon@ptpamedia.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2024 to May 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From May 2023 to May 2024