Downy and Venus Williams Pair Up to Smash Tough Odor Out of Laundry
03 September 2024 - 11:03PM
Business Wire
Downy ‘Rinse It Out’ Campaign Proves Rinse
& Refresh Fights Odor in Just One Wash, Guaranteed*
Downy®, the #1 most trusted fabric rinse for odor removal**,
announced today that it is teaming up with tennis champion and
entrepreneur Venus Williams to showcase how its breakthrough
laundry odor remover, Rinse & Refresh, helps rinse away the
most stubborn odor and residue trapped within the funkiest fabrics
that take a hit from smelly sweat. From workout fits, sports
uniforms, and sweat towels to athleisure and all other washable
fabrics, Downy Rinse & Refresh works to fight odor in just one
wash, guaranteed*.
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the full release here:
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"Those who work out or play a sport know what it means to sweat,
which leads to stink that sometimes lingers even after washing your
fabrics," says Mike Hartman, Senior Brand Director, North America
at Downy. “Teaming up with one of the greatest tennis champions of
all time shines a light on the intense role of sweat in athletic
performance, and how Downy Rinse & Refresh is trusted to fight
odor. The essential fabrics work as hard as you do, and Downy Rinse
& Refresh tackles the sweat in just one wash, guaranteed*.”
Recognizing that one in three households say they suffer from an
odor problem when it comes to their laundry and one out of four
consumers rewash at least half of their loads to get rid of
stubborn smells, Downy knows consumers need a deep cleansing fabric
rinse they can rely on. Downy Rinse & Refresh is safe for all
clothes and recommended to use on fabrics with stubborn odor and
residue. It works differently than laundry detergent and fabric
softener to penetrate fibers and break down the source of deep-set
odor versus covering it up.
“Tennis can get really sweaty, so my outfits and sweat towel are
essential for managing perspiration, which helps me maintain a firm
grip on my racquet, see clearly and stay cool as possible. Clean
fabrics can make a major difference in my performance,” says Venus
Williams, tennis champion. “I’m a huge fan of Downy Rinse &
Refresh for rinsing away the odor and residue from my sweatiest
fabrics. The crisp, refreshing Cool Cotton scent is my favorite and
I love that it’s free of dyes and heavy perfumes, making it gentle
on sensitive skin.”
To help launch the Downy ‘Rinse It Out’ campaign, the brand has
partnered with influencers across social platforms and released a
TV spot. A Downy ‘Rinse It Out’ pop-up will be held at Flatiron
Plaza in New York City on September 4 from 1 p.m. - 7 p.m. and
September 5 from 11 a.m. - 5 p.m., giving consumers an opportunity
to experience the odor and residue removal benefits of Rinse &
Refresh, receive product samples, personalize and take home a fresh
sweat towel, and participate in a ‘Sweat & Serve’ challenge to
measure how they match up to Venus Williams’ fastest tennis
serve.
Try Downy Rinse & Refresh Cool Cotton at retailers
nationwide for as low as $2.99***. Also available in Fresh
Lavender, Ocean Mist, and Active Fresh.
For more information, please visit Downy's website at
www.downy.com.
*Removes odors in 1 wash better than the leading value detergent
in 3 washes. Money back guarantee issued via pre-paid card by mail.
Valid on Downy Rinse purchased between 7/1/24-6/30/25. For full
terms and conditions, see www.Downy.com.
**Brand Spark
***Pricing is at the sole discretion of the retailer.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
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