Catalina Marketing Expands into Interactive Arena with ePrize Strategic Partnership
01 March 2007 - 10:00PM
Business Wire
Catalina Marketing Corporation (NYSE:POS), the world leader in
behavior-based marketing solutions, announced today that it plans
to continue expanding its reach beyond the printer and into the
interactive arena with a new strategic relationship with global
interactive promotion developer ePrize. The partnership will be
part of a new Catalina Interactive program, which will allow brands
to distribute individually targeted promotional codes to shoppers
via Catalina printers located at more than 22,000 retail stores in
the United States. Shoppers will then use the codes to participate
in online interactive promotions for the chance to win attractive
prizes and the opportunity to learn about the brand. �Our strategic
relationship with ePrize is a milestone in our continuing efforts
to support our clients� integrated marketing solutions by providing
both in-store and online brand-building power,� said Cary Siegel,
chief development officer for Catalina Marketing. �Together, ePrize
and Catalina will create valuable advertising and marketing
opportunities for our retailers and manufacturers and their target
consumer audiences.� This new program leverages Catalina
Marketing�s proprietary solutions and offers brands the power to
reach shoppers by creating a unique online experience based on
their individual offline purchase behavior. This further reinforces
the core of Catalina Marketing�s targeting capabilities in reaching
the right consumer at the right time with the right message. �By
employing the targeting capabilities of Catalina Marketing, ePrize
is able to extend our promotions� reach and truly immerse consumers
in an integrated branding experience,� said ePrize founder and CEO
Josh Linkner. �Brand marketers are now able to distribute unique
promotional codes without the cost associated with on-package
coding.� About Catalina Marketing Corporation Based in St.
Petersburg, Fla., Catalina Marketing Corporation
(www.catalinamarketing.com) was founded over 20 years ago based on
the premise that targeting communications based on actual purchase
behavior would generate more effective consumer response. Today,
Catalina Marketing combines unparalleled insight into consumer
behavior with dynamic consumer access. This combination of insight
and access provides marketers with the ability to execute
behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina
Marketing offers an array of behavior-based promotional messaging,
loyalty programs and direct-to-patient information. Personally
identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, are never
sold or provided to any outside party without the express
permission of the consumer. About ePrize, LLC As the largest and
most experienced interactive promotion company in the world, ePrize
creates one-to-one relationships between advertisers and their
customers. With a focus on motivating specific consumer behavior,
campaigns range from online sweepstakes to global points-based
loyalty programs. Since 1999, ePrize has successfully launched more
than 2,500 promotions for 73 of the top 100 brands (as ranked by
Advertising Age), including Coca-Cola, American Express, Dell,
General Motors, The Gap, Yahoo!, Southwest Airlines, P&G,
Disney, and Subway. ePrize has earned numerous awards, including
the number-three ranking among the PROMO 100, No. 185 on the 2006
Inc. 500 list, and the 2006 No. 1 administrator of chance-to-win
promotions in the U.S. (based on data provided by the state of
Florida). ePrize�s more than 325 professionals are dedicated to
delivering extraordinary service, along with immediate and
measurable results. Headquartered in metropolitan Detroit, the
company also has offices in New York, Chicago, Los Angeles, Dallas,
and London. For more information, visit www.eprize.com. Certain
statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on
historic facts involve risks and uncertainties, including, but not
limited to, potential complications, hardware and software issues
and delays related to the schedule, installation and operation of
color printers, the effectiveness of color printers to increase
sales and redemption rates or provide a more effective advertising
medium, the changing market for promotional activities, especially
as it relates to policies and programs of packaged goods and
pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of
economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers,
the pace of installation of the company's store network including
as it relates to the installation of color printers in existing and
future retail channels, the acceptance by the company�s
manufacturer clients and retailers of color printers and related
new and additional terms and conditions, the success of new
services and businesses and the pace of their implementation, the
company's ability to maintain favorable client and retailer
relationships, and the outcome and impact of the pending
shareholder class action and derivative lawsuits.
Catalina (NYSE:POS)
Historical Stock Chart
From May 2024 to Jun 2024
Catalina (NYSE:POS)
Historical Stock Chart
From Jun 2023 to Jun 2024