PROS Appoints Colleen Langevin as Chief Marketing Officer
08 November 2024 - 1:00AM
Business Wire
Langevin brings proven track record of building
strong brands and helping accelerate ARR growth
PROS Holdings, Inc. (NYSE: PRO), a leading provider of
AI-powered SaaS pricing and selling solutions, today announced the
appointment of Colleen Langevin as Chief Marketing Officer (CMO).
Langevin brings more than 20 years of experience in driving
go-to-market success for B2B and B2C companies, building strong
brands and helping to accelerate revenue growth for private and
public technology brands.
As CMO, Langevin will lead PROS global marketing organization
and strategy, with a focus on scaling the demand generation engine
as well as driving the next phase of digital marketing
transformation. These efforts will enhance brand awareness and
further propel the company’s strategic objectives by strengthening
customer relationships and attracting new logos to drive impactful
revenue growth.
“Colleen’s extensive experience and unique blend of B2B brand
and growth marketing skills make her the perfect fit for PROS as we
execute to capitalize on the large market opportunity in front of
us,” says Todd McNabb, Chief Revenue Officer, PROS. “I am confident
that Colleen’s leadership will be instrumental in creating
best-in-class programs that fuel our demand engine. We are thrilled
to welcome her to the PROS team.”
Before joining PROS, Langevin was the CMO of Quest Software
where she led the marketing organization and strategy that drove
significant revenue growth while more than doubling enterprise
valuation in 18 months. Prior to Quest, she held executive
leadership positions with Vista Equity Partners, Dell, CLEAResult
and Iron Mountain.
“Thriving in today’s omnichannel market requires the robust,
AI-powered solutions that PROS offers. PROS is the partner of
choice for companies looking to drive commercial excellence and
top-line growth,” says Colleen Langevin, Chief Marketing Officer,
PROS.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of
AI-powered SaaS pricing, CPQ, revenue management, and digital offer
marketing solutions. Our vision is to optimize every shopping and
selling experience. With nearly 40 years of industry expertise and
a proven track record of success, PROS helps B2B and B2C companies
across the globe, in a variety of industries, including airlines,
manufacturing, distribution, and services, drive profitable growth.
The PROS Platform leverages AI to provide real-time predictive
insights that enable businesses to drive revenue and margin
improvements. To learn more about PROS and our innovative SaaS
solutions, please visit our website at www.pros.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241107260758/en/
Amy Williams +1 713-335-5916 awilliams@pros.com
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