The 2025 campaign leverages consumer insights
to reinforce RE/MAX as the most trusted name in real
estate.
DENVER, Jan. 27,
2025 /PRNewswire/ -- RE/MAX, the #1 name in real
estate1 and #1 in brand awareness1 is proud
to announce the launch of its highly anticipated 2025 National
Advertising Campaign. The campaign takes a fresh, modern, and bold
approach, showcasing the unmatched trust in and professionalism of
RE/MAX affiliates and what sets them apart from other real estate
agents. It builds onto the rock-solid foundation created by decades
of successful sales and effective marketing. Through the years,
billions of dollars have been spent promoting the RE/MAX brand and
agents.
The campaign highlights the value RE/MAX agents bring to the
homebuying and selling experience. With a bold and dynamic creative
approach, the 2025 ads are designed to resonate with today's
consumers, including Gen Z and Millennials entering the housing
market for the first time. The ads will be featured across a range
of media channels, including TV, video, social media, display and
search ads.
"Consumers need to know that the real estate agent they choose
to work with is the most trusted, most professional, most effective
and most valuable one around," said Abby
Lee, RE/MAX Holdings Executive Vice President of Marketing,
Communications and Events. "The 2025 campaign represents a powerful
evolution of our messaging – focusing on the trust that has made
RE/MAX the brand with the #1 Most Trusted Real Estate Agents in the
U.S.2 and Canada3 year after year."
The 2025 campaign marks the 10th consecutive year of
collaboration between RE/MAX and award-winning agency Camp + King.
To help inform the campaign, Camp + King conducted a comprehensive
consumer study to uncover what consumers are looking for in a real
estate agent. The study found that trust was number one.
"We know that trust is the primary driver in choosing an agent
and it's in short supply these days. RE/MAX is the most productive
real estate network in the world4 and RE/MAX agents are
not only the most experienced, but they are also the most trusted,"
said Jamie King, CEO of Camp + King.
"We wanted to press that advantage with this campaign and help set
a predisposition to choosing a RE/MAX agent."
Roger Camp, Founder and CCO of
Camp + King, adds, "While being trustworthy isn't a new concept, it
is something foundationally different than what's happening with
the rest of the real estate category. We're thrilled to be able to
tell the latest chapter of this fantastic company's story."
Other Key Highlights of the 2025 Campaign:
- Fresh, Bold, Creative: TV, web and social spots with
bold text, catchy music and witty copy – no actors, just real
impact.
- Expanded Social Presence: Campaign spans Facebook,
Instagram, and Reddit featuring user-generated content to enhance
authentic connections with potential buyers and sellers.
- Exclusive Assets for Affiliates: RE/MAX affiliates gain
access to a robust suite of materials including new TV spots,
social media ads and digital content to customize and boost local
engagement.
- Year-Round Engagement: Campaign continues throughout
2025, empowering affiliates to leverage top-quality, branded
materials locally.
Lee adds, "Our goal is to make sure the RE/MAX network stays
connected with the RE/MAX brand throughout the year and gets loud
about who they are and what they can deliver to homebuyers and
sellers. World-class advertising is just one way that RE/MAX
delivers an unparalleled experience to affiliates. Whether
through traditional media or new social platforms, we're committed
to providing them with the tools and support they need to
effectively market themselves and grow their businesses while
delivering an elevated experience to homebuyers and sellers."
The 2025 RE/MAX National Advertising Campaign represents a
significant investment in the brand's future. With dynamic
creative, a focus on consumer trust and innovative new advertising
assets, RE/MAX is poised to continue leading the real estate
industry in 2025.
All of the 2025 RE/MAX national advertising campaign's video
content can be found on the RE/MAX YouTube channel.
1 Source: MMR Strategy Group study of unaided
awareness
2Voted most trusted Real Estate
Agency brand by American Shoppers based on the BrandSpark® American
Trust Study, years 2022-2024 and 2019.
3Voted
most trusted Real Estate Agency brand by Canadian shoppers based on
the BrandSpark® Canadian Trust Study, years 2021-2024, 2017 and
2019.
4As measured by residential transaction
sides.
About the RE/MAX Network
As one of the leading global
real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX
Holdings (NYSE: RMAX) with more than 140,000 agents in nearly 9,000
offices and a presence in more than 110 countries and territories.
Nobody in the world sells more real estate than RE/MAX, as measured
by residential transaction sides. RE/MAX was founded in 1973 by
Dave and Gail Liniger, with an
innovative, entrepreneurial culture affording its agents and
franchisees the flexibility to operate their businesses with great
independence. RE/MAX agents have lived, worked and served in their
local communities for decades, raising millions of dollars every
year for Children's Miracle Network Hospitals® and other charities.
To learn more about RE/MAX, to search home listings or find an
agent in your community, please visit www.remax.com. For the latest
news about RE/MAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
