MONTEREY, Calif., June 26, 2017 /PRNewswire/ -- The increasing
loss of traditional multichannel subscribers in the U.S. is further
splintering a video landscape in which streamed bundles, online
subscription services, self-aggregation and over-the-air delivery
are playing more prominent roles, according to findings from Kagan,
a group within S&P Global Market Intelligence.
"Changing viewing habits point to mounting losses for
traditional video services, and challengers are lining up to
capitalize," said Ian Olgeirson,
Research Director, S&P Global Market Intelligence. "However,
the operators are not without significant fortifications enabling
expectations for preserving a majority share in the five-year
outlook."
The transformation has amplified the conditions for change and
instability in the market, according to the latest segmentation of
video delivery options among U.S. households. While households with
a traditional multichannel subscription are positioned to remain in
the solid majority in the five-year outlook, upward momentum lies
firmly with alternative services; the combined account for a
non-multichannel tally is on pace to exceed one quarter of occupied
households in 2017 and peak one third by 2021.
The outlook through 2021 features:
- Accelerated declines of traditional multichannel subscriptions
to 82.3 million, down 10.8 million households over five years.
- The emergence of virtual services from a niche pioneered by
SlingTV and Playstation Vue to a mainstream option that accounts
for nearly 11 million households.
- The growth of households relying solely on over-the-top
delivery of self-aggregated online content to reach nearly 18
million or 14% of occupied households.
See more research by Kagan and the Technology, Media and Telecom
(TMT) group here.
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SOURCE S&P Global Market Intelligence