NEW YORK, Dec. 2, 2021 /PRNewswire/ -- Michael Houston, Worldwide CEO of Grey, today
announced that John Patroulis has
been promoted to Global Creative Chairman & President, Creative
Business, and Javier Campopiano has
been promoted to Worldwide Chief Creative Officer of Grey and
appointed creative leader of WPP's global Coca-Cola
account.
Borderless Strategy: Expanded Roles
"We have transformed the global structure of Grey during the
last 18 months, reducing the number of studios across the world,
and focusing more than ever in the density of talent, especially on
the creative side. This new leadership model is the next logical
step. It aligns perfectly with our strategy of being a
creatively-led, borderless organization dedicated to delivering
what our clients want: the best talent regardless of geography,"
Michael Houston said.
Javier Campopiano's expanded role
puts him in charge of Grey's creative performance across the global
network. Core to his duties, Campopiano will oversee the creative
product for WPP's global Coca-Cola Company account. The veteran
creative played an integral role in the successful global pitch. He
will lead the creative team drawing upon the very best talent from
Grey and across all the WPP agencies that make up Open X.
John Patroulis' expanded role
gives him a seat at the creative as well as the executive boardroom
table. Along with his creative leadership duties, he will partner
with Michael Houston on business
strategy, new offerings, talent investment, growth plans and
business transformation for Grey and its global clients.
This follows the Grey strategy of focusing on creativity not
just in the output, but in the business itself. Recent examples
have been Laura Jordan Bambach, who
is President and CCO of the London
office, and Diego Medvedocky, the highly-awarded LATAM creative
leader who is currently President of Grey LATAM.
Both Patroulis and Campopiano will work closely together to set
and implement the agency's creative vision, recruit top talent and
drive new business growth.
Famously Effective Campaigns
With the onset of the pandemic, Grey was at the epicenter of
global events. The agency's creative reputation has soared with
award-winning work that tackled Covid (Pfizer: Science Will Win)
(P&G: TikTok Distance Dance); systemic racism (The Choice);
LGBTQ+ acceptance (The Pause); environmental sustainability (Volvo:
The Ultimate Safety Test) among many other award-winning
campaigns.
"John and Javier have earned these well-deserved promotions,"
Michael Houston said. "True to
our credo, they have dedicated themselves to solving our clients'
challenges with 'Famously Effective' ideas that strike a deep chord
in popular culture to drive their success." He concluded, "I look
forward to what we'll do together to make Grey the preeminent
global creative powerhouse in years ahead."
Patroulis and Campopiano: Brief Bios
John Patroulis joined Grey as
Worldwide Chief Creative Officer in 2017, also overseeing the
New York flagship's creative
department for years. A creative innovator, his work in integrated
storytelling and social media-driven content has expanded the
boundaries of advertising. He has won every top creative honor,
including The One Show "Best in Show," The Grand Clio, The Grand
Effie and the Cannes Grand Prix, which he has won several
times.
Javier Campopiano joined Grey in
2019 as Chief Creative Officer Europe & Global Clients. Most
recently, he has served as Global Creative Partner. Under his
leadership, Grey has produced highly-acclaimed campaigns for Volvo,
Pringles, P&G and Carlsberg. He gained worldwide fame for the
"It's a Tide Ad" campaign that swept award shows in 2019. He is the
proud recipient of 50+ Cannes Lions including Grand Prix and
Titanium as well as the Clio, LIA, ANA, D&AD, and The One
Show.
"Grey is empowering the creative community and its leaders to
impact the creative product, the business and the culture of the
entire network. With this restructuring, along with an already
powerful line-up of the some of the best creative leaders in the
industry, we hope to continue to make this the place for the best
and most diverse talent to create the best work of their careers."
said Patroulis and Campopiano.
About Grey
Grey, the global communications
network, is part of AKQA Group. Its parent company is WPP (NYSE:
WPP). Under the banner of "Grey Famously Effective Since 1917" the
agency serves a blue-chip roster of many of the world's best-known
companies: Procter & Gamble, GlaxoSmithKline, Kellogg's,
Pfizer, Canon, MassMutual, Nestlé, Google, Volvo, and
Applebee's. In recent years, Grey has been named ADWEEK'S
"Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the
Year" and CAMPAIGN magazine's "Global Network of the Year"
in recognition of its creative and business performance
(www.grey.com).
Contact: Owen J. Dougherty
Owen.dougherty@grey.com
212.535.2063
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SOURCE Grey