WWE-Inspired C4 Ultimate®
Pre-Workout Powder & C4 Ultimate Energy™ Drink Launching
Exclusively at GNC Ahead of SummerSlam
STAMFORD, Conn., July 27,
2023 /PRNewswire/ -- WWE® (NYSE: WWE) and
Nutrabolt, owner of the C4® brand, today announced an
expansion to their multi-year partnership with the launch of their
first-ever co-branded product collaboration: WWE-inspired flavors
of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The
products will be available exclusively at GNC ahead of WWE
SummerSlam® in Detroit on Saturday,
August 5.
Allowing consumers to unleash their ultimate undisputed
performance, the C4 Ultimate Energy x WWE collection will consist
of five special edition flavors and each product label will feature
design inspiration drawn from WWE Championship titles.
"C4 has been an outstanding partner and we are excited about the
launch of our first collaborative retail activation and extending
our sponsorship work together. We believe the overlap between our
audiences is strong and this multifaceted approach to our expanding
partnership will unlock even more value for the WWE Universe," said
Craig Stimmel, WWE SVP, Head of
Global Sales and Partnerships.
C4 Ultimate Energy Drink x WWE is the same supercharged formula
with 300mg of caffeine that consumers love, but now available in
two new flavors, Ruthless Raspberry and Berry
Powerbomb. Without sugar or artificial colors, the new
co-branded beverage will allow fans to work hard and play hard
without ever missing a beat.
The new C4 Ultimate Pre-Workout Powder x WWE features an
entirely new "ultimate heavyweight" formulation including 300mg of
caffeine to unleash next-level energy for next-level workouts.
Available in three new flavors — Pomegranate PileDriver,
Bare Knuckle Blood Orange, and Nectarine Guava
Knockout — the product features a superstar combination of
premium ingredients like CarnoSyn(R) beta-alanine for peak
performance; Velox(R), CitraPeak(R), and citrulline nitrate for
increased nitric oxide production to get muscle-splitting pumps;
and Brainberry(R) and TeaCrine(R) to elevate focus for mind-muscle
connection.
"WWE fans have always been a huge crossover audience for C4, and
we are pumped to step into the ring with WWE for our first ever
co-branded product collaboration," said Robert Zajac, Chief Marketing Officer at
Nutrabolt. "This collaboration represents a natural expansion of
our exciting partnership with WWE, one that we're confident will
take fans' 'work hard, play hard, train hard' lifestyles to the
next level. Just take it from Montez Ford, who said, 'C4 and WWE go
together like peanut butter and jelly'."
To celebrate the launch, C4 is debuting the "Not Safe For Work"
creative campaign that explores the right (and wrong) ways to
consume C4 Ultimate Energy. Utilizing its WWE brand ambassadors —
the newly debuted Seth "Freakin" Rollins, along with Bianca Belair and Street Profits — the brand
supercharged the Superstars and unleashed them at the new WWE HQ to
the dismay and delight of the heads-down staffers ahead of
SummerSlam. The final creative lands a simple fact: this
300mg energy main eventer is not meant to be wasted at the office
desk.
As the Official Energy Drink of SummerSlam, the new C4
Ultimate Energy x WWE co-branded drinks will be featured across the
SummerSlam broadcast. Additionally, C4 and WWE will host a
meet-and-greet on Friday, August 4
with WWE Superstars Seth "Freakin"
Rollins and Rhea Ripley at the GNC
at the Great Lakes Crossing Outlets in Detroit, allowing fans the opportunity to
sample the batch of new C4 Ultimate Energy drinks ahead of
SummerSlam at Ford Field. C4 is also upping the ante by
surprising the 36th person in each line with a pair of tickets to
SummerSlam.
WWE and C4 first partnered in 2021, when WWE Superstars
Roman Reigns, Montez Ford, and
Bianca Belair joined the company's
growing roster of celebrities, trainers, and athletes to help
expand C4's mission of inspiring and maximizing human performance
beyond the ring to everyday life through media, retail, and digital
content. In addition, C4 has been a mainstay sponsor at some of
WWE's biggest annual premium live events, including
SummerSlam, WrestleMania, and more.
The new C4 Ultimate x WWE products are available exclusively at
GNC stores nationwide, online at GNC.com, and on cellucor.com.
About WWE
WWE, a publicly traded company (NYSE: WWE),
is an integrated media organization and recognized leader in global
entertainment. The Company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a
global audience. WWE is committed to family-friendly entertainment
on its television programming, premium live events, digital media
and publishing platforms. WWE's TV-PG programming can be seen in
more than 1 billion homes worldwide in 25 languages through
world-class distribution partners including NBCUniversal, FOX, BT
Sport, Sony India and Rogers. The award-winning WWE Network
includes all premium live events, scheduled programming and a
massive video-on-demand library and is currently available in more
than 180 countries. In the United
States, NBCUniversal's streaming service, Peacock, is the
exclusive home to WWE Network.
Additional information on WWE can be found at wwe.com and
corporate.wwe.com.
About Nutrabolt
Nutrabolt is a fast-growing, global
active health and wellness company with a portfolio of market
leading performance-oriented brands that energize and fuel active
lifestyles. The company's disruptive and innovative products
compete in the Functional Beverage and Active Nutrition segments,
under three consumer-loved brands: C4® (one of the
fastest-growing energy drink brands in the United States and the #1 selling global
pre-workout brand), XTEND® (the #1 post-workout
recovery brand in the United
States), and Cellucor® (an award-winning sports
nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet
the discerning needs of performance athletes and fitness
enthusiasts, while appealing beyond this core group to include
consumers around the globe who are making healthy, active living a
daily priority.
Nutrabolt's portfolio, which is distributed in over 125
countries, is sold through company-owned DTC platforms, Amazon, and
other third-party e-commerce marketplaces, and is available at
leading retailers across the U.S., including Walmart, Target,
7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the
Vitamin Shoppe. For more information about Nutrabolt, please visit
www.nutrabolt.com.
Forward-Looking Statements: This press release contains
forward-looking statements pursuant to the safe harbor provisions
of the Securities Litigation Reform Act of 1995. Forward looking
statements include statements regarding our outlook regarding
future financial results, the impact of recent changes to
management and our board of directors (the "Board"): the timing and
outcome of the Company's media and other rights negotiations
including major domestic programming licenses before their
expirations through 2024: the Company's pending business
combination with UFC, our plans to remediate identified material
weaknesses in our disclosure control and procedures and our
internal control over financial reporting, and regulatory,
investigative or enforcement inquiries, subpoenas or demands
arising from, related to, or in connection with these matters. The
words "may," "will," ·could," ·anticipate," "plan," "continue,"
"project," "intend," ·"estimate," "believe," ·expect," ·outlook,"
"target." "goal,'' ·"guidance" and similar expressions are intended
to identify forward-looking statements, although not all
forward-looking statements contain such words. These statements
relate to future possible events, as well as our plans, objectives,
expectations and intentions and are not historical facts and
accordingly involve known and unknown risks and uncertainties and
other factors that may cause the actual results or the performance
by us to be materially different from expected future results or
performance expressed or implied by any forward-looking
statements.
These forward-looking statements are subject to uncertainties
relating to, without limitation, the consummation of the pending
business combination with UFC in the expected timeline or at all;
diversion of management's time and attention due to the pending
business combination with UFC: the availability of sufficient cash
at the close of our transaction with UFC to distribute to
shareholders of the new public company in line with current
expectations; possible disruptions in our content delivery and
online operations and our those of our business partners; privacy
norms and regulations; our need to continue to develop creative and
entertaining programs and events; our need to retain and continue
to recruit key performers; the possibility of a decline in the
popularity of our brand of sports entertainment: possible adverse
changes in the regulatory atmosphere and related private sector
initiatives: the highly competitive. rapidly changing and
increasingly fragmented nature of the markets in which we operate
and/or our inability to compete effectively, especially against
competitors with greater financial resources or marketplace
presence; uncertainties associated with international markets
including possible disruptions and reputational risks; our
difficulty or inability to promote and conduct our live events
and/or other businesses if we do not comply with applicable
regulations; our dependence on our intellectual property rights,
our need to protect those rights, and the risks of our infringement
of others' intellectual property rights; potential substantial
liability in the event of accidents or injuries occurring during
our physically demanding events; large public events as well as
travel to and from such events; our expansion into new or
complementary businesses, strategic investments and/or
acquisitions; our accounts receivable; the construction and move to
our new leased corporate and media production headquarters;
litigation and other actions, investigations or proceedings; a
change in the tax laws of key jurisdictions; inflationary pressures
and interest rate changes; our indebtedness including our
convertible notes; our potential failure to meet market
expectations for our financial performance; our share repurchase
program; the impact of actions by Mr. McMahon (our controlling
shareholder, whose interests could conflict with those of our Class
A common stockholders); the substantial number of shares are
eligible for sale by the McMahons and the sale, or the perception
of possible sales, of those shares could cause our stock price to
decline; and the volatility in trading prices of our Class A common
stock. In addition. our dividend and share repurchases are
dependent on a number of factors, including. among other things,
our liquidity and historical and projected cash flow, strategic
plan (including alternative uses of capital, our financial results
and condition. contractual and legal restrictions, general economic
and competitive conditions and such other factors as our Board may
consider relevant.
Forward-looking statements made by the Company speak only as of
the date made and are subject to change without any obligation on
the part of the Company to update or revise them. Undue reliance
should not be placed on these statements. For more information
about risks and uncertainties associated with the Company's
business. please refer to any documents filed, or to be filed, by
the Company with the SEC, including, but not limited to, the
"Management's Discussion and Analysis of Financial Condition and
Results of Operations" and "Risk Factors" sections of our annual
reports on Form 10‑K and 10‑K/A and quarterly reports on Form
10‑Q/A and Form 10‑Q
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SOURCE C4 Energy; WWE
