TORONTO, Nov. 2, 2023
/CNW/ - Joe Fresh is pleased to announce a limited-edition holiday
capsule collection with Roxy
Earle. The A Very Roxy Holiday collection will
feature 18 festive pieces including glitzy dresses, tops, bottoms,
shimmery swimwear, shoes and accessories. The collection launches
online November 8 and in select
stores across Canada November 9.
Joe Fresh x Roxy Earle Holiday Capsule
Collection
In a first for the brand, this collection features a dress
designed using feedback from Roxy and Joe
Fresh's social communities. Customers were engaged
throughout the design process via an Instagram chatbot tool that
asked a series of questions and allowed customers to vote on their
favourite styles. Options spanned styles from a dress to a skirt
and design details like length, material and colour. Customers were
involved in every step of the design journey and played an integral
part in ultimately informing the final product.
"I'm so excited to be partnering with Joe Fresh for the fourth
time to continue to bring people clothing that will make them feel
glamourous," says Roxy Earle.
"This collection has so many amazing glam, party-ready pieces that
are all offered at such a great price point. I worked with Joe
Fresh and tapped into my community's input to create a collection
that will make them shine this holiday season."
The A Very Roxy Holiday collection includes dresses,
bottoms and tops made with perfect party fabrics like sequins and
velvet and footwear and accessories including a wide calf boot,
sparkly heel and a festive evening clutch. For those planning a
winter getaway, there are limited-edition swim pieces that
complement the holiday collection.
"We always strive to deliver something new and exciting for our
customers when we create capsule collections." says Meghan Lengyell, VP Marketing at Joe Fresh.
"It has been great to work with Roxy to bring these styles to life
alongside her engaged community who were a critical part of the
design process."
The limited-edition Joe Fresh X Roxy Earle collection is
available in sizes XS-3X, and the entire capsule includes:
- Mod Bodysuit - $35
- Ruffle Party Skirt -$39
- Fashion Legging - $45
- Jewelled Clutch - $49
- Cropped Cardi - $49
- Bell Sleeve Sweater - $49
- The Roxy Heel - $59
- Peekaboo Dress $59
- Glam Disco Mini Dress - $69
- The Roxy Boot - $79
- Romantic Velvet Dress -
$79
- Sparkle Shift Dress - $79
- Roxy Sparkle Puffer with
PrimaLoft® - $99
Swim pieces
- High waisted Bikini Bottom - $29
- Bandeau Bikini Top - $29
- Sparkle & Shine Knit Cover-Up - $39
- Sheer Jacquard Cover-Up - $39
- Cutout Bathing Suit - $49
Check out images of the full collection here.
About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe Fresh
offers accessible, modern design in lifestyle collections for
women, men, and children. Joe Fresh brings a contemporary point of
view to everyday wardrobe favourites full of colour, polish, and
thoughtful details. In categories spanning apparel, accessories,
and footwear, Joe Fresh provides quality and style for
the entire family. In Canada, Joe Fresh products are
available in more than 1,450 retail locations; including over 350
Loblaw locations, 1,300 Shoppers Drug Mart locations, seven
freestanding Joe Fresh stores and JoeFresh.com. For more
information, please visit joefresh.com.
About Roxy Earle
Born and raised in Toronto,
Roxy Earle is a celebrated fashion
and women's empowerment icon. After a decorated marketing career
winning multiple awards, including a Cannes Lion and becoming
Director of European Advertising at American Express in
London, she was cast on The
Real Housewives of Toronto. Becoming the breakout star of
the series, she utilized her platform to launch the #MySizeRox
body-confidence movement. Through her size-inclusive collaborations
and promotion of body confidence and positivity, she has broken
down social barriers and given a voice to women long unheard in the
fashion world. She continues her work to lift women up in her app
Ana which bridges positive mindset practices with health and
menstrual cycle-based insights, and brings together the best in
confidence leadership, mental wellness, and women's health
technology.
SOURCE Loblaw Companies Limited - Joe Fresh