FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE: FUT) (the "Company") today announced it has executed a loyalty and marketing services agreement with OK Tire Stores Inc, the largest independently owned tire franchise in Canada representing over 270 locations, to launch the Aeroplan Loyalty Program beginning April 5, 2010.

Under this new agreement, Aeroplan Members will be able to earn 1 Aeroplan Mile per $2 spent on all tire and wheel purchases and 1 Aeroplan Mile for every $1 spent on parts, labour & mechanical services offered by OK Tire.

"OK Tire demonstrates the power of a strong dealer owned and operated group of franchisees banding together to offer superior services to its customers." commented Mark Farrell, President and CEO of The Futura Loyalty Group. "OK Tire ranked highest in customer satisfaction on the J.D. Power and Associates 2008 Canadian Customer Commitment Index Study so they clearly understand the value of customer loyalty and the addition of the Aeroplan brand will enhance the arsenal of customer satisfaction tools available to dealers."

Futura has a proven and flexible product for businesses interested in loyalty program solutions, providing ongoing tracking of transactions for them. This data allows merchants to effectively measure return on investment for their marketing dollars.

OK Tire represents the first national franchise organization signed by Futura, a significant milestone that builds on Futura's demonstrated experience in successfully launching a number of regional franchised base retailers, resolving all point-of-sale integration and data agglomeration issues that franchised based retailers typically face.

"We have been looking for the right fit to build on the benefits offered to our customers and we believe that offering access to the Aeroplan brand and valuable currency will resonate well with customers and dealers alike," commented Greg Sims, President and CEO of OK Tire. "We are also impressed with Futura's data reporting capabilities that will help us truly understand our customers and enable us to continue to enhance our service levels."

For more information please visit www.oktire.com

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of coalition rewards programs to mid size retail and service businesses nationally. Currently the two programs being offered are Futura Rewards, a proprietary cash rewards program, as well as Aeroplan. The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs.

About OK Tire

With over 270 locations and 10 distribution centers, O.K. Tire is the largest independently owned tire franchise in Canada. New Dealers gain instant market recognition and have access to a large range of products and programs which are designed to allow them grow their business in today's highly competitive marketplace. For more information, please visit www.oktire.com

TM Trademark of The Futura Loyalty Group Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contacts: The Futura Loyalty Group Inc. Mark Farrell President and CEO 416-775-3160 mfarrell@FuturaRewards.ca