FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) today announced that Renewit
Inc. a division of The Toronto Automobile Dealers' Association ("TADA") has
entered into a multiyear strategic partnership with Futura Loyalty to build and
manage a customizable rewards program that will be offered to its 345 member
dealer base. The innovative program enables each individual dealer to
incorporate their branding onto all program materials and serves as a powerful
marketing tool to derive incremental sales from existing and new customers.


The rewards program is being incorporated into a broader dealer sales tool,
Renewit (www.Renewitnow.com), which was recently introduced to the TADA members;
it incorporates Futura's state of the art technology platform and allows dealers
from any manufacturer to quickly and efficiently launch a robust rewards program
to its customer base with the goal of driving increased sales activity and
customer retention.


"We are very pleased to have been selected by TADA to undertake this exciting
initiative", said Mark Farrell - President and CEO of The Futura Loyalty Group,
"With almost 4,000 dealers across Canada, the new car dealer sector presents an
enormous growth opportunity to our company. Kicking off our expansion into this
key consumer category in partnership with TADA, whose dealers represent about
20% of all vehicle sales in Canada, will allow us to work and learn from the
best in the business from day one."


"We have really enjoyed working with Futura in bringing this exciting and
important product offering to market for our dealer members" commented Jerome
Flanagan, GM of the TADA's Renewit Program. "Futura's deep experience in the
rewards sector, coupled with their robust technology platform and great customer
service, has made this whole partnership experience very satisfying. The
response from our membership has been extremely positive and we look forward to
rolling this out to many dealerships in the near future."


"Our dealership has been considering some type of customer rewards program for
some time. Futura's overall offering fits our needs perfectly and the fact that
TADA is behind this initiative gives me that extra level of confidence and
trust," added Bob Redinger, owner of Ready Honda.


About TADA

SINCE 1908, TADA serves over 340 new car dealers in the Greater Toronto Area and
represents every manufacturer's brand and franchise. 


The Association's purpose is to foster a positive image for the retail auto
industry and to provide information services to its members on current
government, manufacturer, and consumer issues. TADA has a long history of
progressive and innovative work, in co-operation with government and their
members, to establish fair and uniform business practices, standards of
advertising and training, and pro-active programs to enhance customer service.
TADA members lend support to a variety of community and charitable projects.
Each year in February the TADA presents the Canadian International Auto Show.
For more information regarding the Renewit Program and The Dealer Dollars
Program you may contact them at info@renewitnow.com or visit www.renewitnow.com.


About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and
stand-alone loyalty solutions for Canadian businesses. The company offers a
suite of loyalty products and services including access to two different
coalition loyalty programs, Aeroplan and Futura Rewards. Futura also develops
custom programs for companies wishing to develop proprietary loyalty solutions.
Futura's loyalty services include member account set up, management and reward
redemption platform, a web-based program transaction reporting interface for
merchants, a robust offer management system, retail POS Integration for card
swipe issuance and a proprietary web based reward issuance solution. For more
information regarding Futura Loyalty Group, visit www.tflg.ca.

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