Microsoft Corp. is working with Qualcomm Inc. to spawn a new
breed of tablets and notebooks that promise to diversify the
software giant's technology base and give the chip maker access to
new markets. The partnership will result in an update of Windows 10
that runs on a chip in Qualcomm's widely used Snapdragon line of
processors, the first Windows 10-Snapdragon pairing.
However, those devices may not be able to handle every
application developed for the company's flagship operating
system—recalling a blunder from a few years ago, when Microsoft
rolled out a Windows variant that ran on mobile-friendly chips but
wasn't compatible with some Windows applications.
The collaboration, to be announced Thursday at the WinHEC
hardware developer conference in Shenzhen, China, is meant to
encourage hardware makers to build lightweight Windows devices
that, unlike most tablets and laptops, have a cellular modem
built-in. That means users will be able to connect to cell networks
smartphone-style, without the need for additional hardware,
Microsoft said. In addition, the devices will offer longer battery
life than most laptops.
Windows 10 is being adapted to run Qualcomm's forthcoming
Snapdragon 835. That chip is widely expected to be used in
smartphones, a market in which Microsoft has struggled. Terry
Myerson, executive vice president of the Windows and Devices Group,
didn't mention smartphones in a blog post announcing the news.
Qualcomm said in a statement that the first Windows 10 devices
using its chip will be "commercially available in the second half
of 2017."
Nearly all versions of Windows run on chips that use technology
developed by Intel Corp., a longtime partner that is announcing its
own collaboration with Microsoft at WinHEC. Qualcomm's Snapdragons
use technology from ARM Holdings, which last summer was acquired by
SoftBank Group Corp. for $32 billion. Collaborating with Qualcomm
gives Microsoft an alternative supplier of chips that run its
operating system and a new source of semiconductor innovation, as
well as a beachhead in ARM-based devices.
For Qualcomm, the biggest maker of chips for smartphones, the
partnership offers a new pathway into the tablets and laptops that
have been an Intel stronghold. Those devices, though they sell in
smaller volumes than phones, still represent a lucrative
market—particularly the high-priced mobile computers purchased by
many companies for their workers. The ability to run Windows 10
also will also bring compability with applications developed for
PCs that hadn't previously worked on Qualcomm-powered hardware.
Microsoft's collaboration with Qualcomm isn't the software
giant's first stab at running Windows on ARM processors. Microsoft
introduced a previous ARM-compatible version, Windows RT, in 2012,
but scuttled it three years later. Hardware makers shied away from
making Windows RT devices, in part because of competition from
Microsoft's own initial Surface tablet, which ran the Windows
variant. Critics panned Windows RT because it didn't run
applications developed for earlier versions of Windows.
Poor sales of Surface RT devices led Microsoft to take a $900
million charge in July 2013.
Microsoft said it would use so-called emulation technology to
address the compatibility issue. The company expects the
"overwhelming majority" of applications written for Windows PCs to
run on the new Snapdragon-powered devices, a Microsoft spokesman
said.
"Older apps that run under emulation will work great," at speeds
similar to their performance on similarly-priced PCs, the spokesman
said in an emailed statement.
But Microsoft's past stumble left Forrester Research Inc.
analyst J.P. Gownder wary.
"Microsoft is going to get hammered on the ARM announcement if
they don't do it right," Mr. Gownder said. "They are bringing back
the ghosts of the RT experience."
If Microsoft is successful, though, it could make Windows
tablets and notebooks more competitive with Apple Inc.'s iPad Pro.
It could even lead to new mobile computing form factors, he
said.
Another question is whether Windows 10 will work with ARM chips
made by companies other than Qualcomm. Pat Moorhead, an analyst at
Moor Insights & Strategy, said that is likely to happen, but it
may require a bit more programming work by Microsoft or its
partners.
Microsoft declined to comment on the topic of other ARM
chips.
At WinHEC, Microsoft also plans to strengthen its position in
augment reality and virtual reality. Its HoloLens headset delivers
augmented reality, superimposing digitally generated visual
elements on the user's view of the physical world. VR initiatives
by Alphabet Inc., Facebook Inc. and others, on the other hand,
immerse users in digitally generated sights and sounds.
Microsoft wants a piece of both areas. It plans to announce that
it has submitted Microsoft HoloLens for government approval in
China, hoping to offer the device to developers there in the first
half of 2017.
The company also will announce that Chinese manufacturer
3Glasses plans to launch a VR headset that runs Windows. 3Glasses
joins HP Inc., Dell Inc., Lenovo Group Ltd., Acer Inc. and Asustek
Computer Inc., whose plans to offer Windows-based headsets were
announced in October.
Microsoft's new partnership with Intel, dubbed Project EVO, will
focus on VR enhancements for PCs including support for a new
headset design announced by Intel last summer, Intel said.
Write to Jay Greene at Jay.Greene@wsj.com and Don Clark at
don.clark@wsj.com
(END) Dow Jones Newswires
December 08, 2016 03:45 ET (08:45 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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