LONDON, September 27, 2012 /PRNewswire/ --
Today sees the launch of "Hiscox Informed", a branded social
magazine app that provides small business owners with access to
expert opinions and advice on all aspects of running a business.
The app has been designed by specialist small business insurer
Hiscox, and tech start-up Better Than Paper.
The app is free to download and aggregates relevant information
and practical tips from selected media sources, respected business
leaders and entrepreneurs themselves, to provide live,
up-to-the-minute news and content while on the move.
"Hiscox Informed" also allows users to bookmark their favourite
articles for later reference and access their social networks to
stay on top of their news feeds and share content with peers.
Annabel Venner, Marketing
Director at Hiscox, commented: "Small business owners tell us they
are information-hungry yet time-poor and don't always have the
access to experienced mentors who can help advise them. The
businesses with the best chance of success are those that are aware
of what's going on around them and know how to adapt to changing
trends. 'Hiscox Informed' allows entrepreneurs to easily tap in to
relevant and interesting insights which could help them make more
informed decisions while they are busy making their businesses
work."
Ashwin Saddul, Managing Director
at Better Than Paper, said: "In today's fast evolving environment
we understand content is key, which is why we have helped develop
this social magazine app. Bringing together great content from
across the small business industry, the app allows small businesses
to access and share highly relevant content.
"The app is also an invaluable resource for content providers to
showcase their best work to a highly targeted audience. With a real
focus on collaboration via LinkedIn, Facebook and Twitter, the app
offers a social platform for content providers and users
alike."
The app is now free to download for iPhone, iPad and android
tablet devices. For more information visit:
http://www.hiscox.co.uk/informed.
Notes to Editors
- Examples of feeds: BBC, Small Business Trends, TED, Springwise,
Small Biz Pod, Business Matters, Business Zone, Start Up Donut,
Hiscox Small Business blog
- Visit http://www.hiscox.co.uk/informed to download the app
- The Hiscox / Better Than Paper partnership was introduced by
Hiscox's marketing agency Vizeum
About Hiscox
Hiscox, headquartered in Bermuda, is an international specialist
insurance group listed on the London Stock Exchange (LSE:HSX).
There are three main underwriting parts of the Group - Hiscox
London Market, Hiscox UK and Europe and Hiscox International. Hiscox London
Market underwrites mainly internationally-traded business in the
London Market - generally large or complex business which needs to
be shared with other insurers or needs the international licences
of Lloyd's. Hiscox UK and Hiscox Europe offer a range of specialist
insurance for professionals and business customers, as well as
high-net-worth individuals. Hiscox International includes
operations in Bermuda, Guernsey
and USA.
About Better Than Paper
Better Than Paper, a new start-up based in London, is a full-service digital agency that
specialises in the mobile environment. We deliver mobile strategy,
design & build mobile websites and develop apps across iPhone,
Android, iPad, tablet and other leading mobile devices. Better Than
Paper work with brands, helping them engage customers in the
rapidly emerging mobile space. Our new proprietary software allows
brands to effortlessly curate relevant content from the web and
publish digital magazines to their customers across mobile and
tablet devices.
For further information visit:
http://www.betterthanpaper.com
