Warrantech Home Service Company Launches Home Warranty Web site; New Site to Serve Real Estate Market
03 November 2005 - 11:30PM
Business Wire
Warrantech Home Service Company today announced the launch of a new
Web site featuring Wally Warrantech, the company's symbol for the
Warrantech Advantage, the nation's most comprehensive home warranty
product. The site, which can be found at
www.warrantechadvantage.com, features office locations with photos
of Realtors who are elite partners and a web portal to the
Realtors' own site for home buyers and sellers. The Warrantech
Advantage Web site is easy to find. With special embedded coding,
major search engines can locate the site quickly. Upon entering the
Web site, all a visitor needs to do is click on one of the
easy-to-use tools to find information about a Warrantech home
warranty, tips on home maintenance from Wally Warrantech or
locating a Realtor to help buy or sell a home. "We wanted to
develop a user-friendly Web site that was easy to navigate while
providing in-depth information on Warrantech Advantage and our
Realtor partners to all Web site visitors," said Evan Rothman,
president of Warrantech Home Service Company. For Realtors, the new
Web site will prove to be a valuable tool due to Warrantech's
referral and recognition programs. Web site referrals are made when
a visitor enters the Warrantech Advantage Web site looking to
purchase a home warranty, or searching for a realtor that can help
in the purchase or sale of a house. Once an information request is
made, Warrantech's Web site makes a Realtor referral, giving the
visitor all of the Realtor's contact information -- directly
through the Web site. The site is so convenient to use that
consumers can actually e-mail Realtors directly through the
Warrantech Advantage Web site, or gain access directly to the
Realtor's Web site. In addition, Realtors get special recognition
from Warrantech. Any Realtor selling six or more Warrantech home
warranties will be featured in the Wally Warrantech Hall of Fame.
"The more warranties a Realtor sells, the more referrals we send
their way," Rothman stated. "We want to make it simple for
everyone. This Web site not only matches a consumer with a Realtor,
but even prints a map to the Realtor's office." Another popular
feature of the Web site is Wally Self-Help tips. Each month a
self-help bulletin is posted to the site. Wally tips educate
homeowners on a range of topics relating to home repair and
maintenance. "We do more than sell home warranties," Rothman
asserts. "Warrantech works with clients and consumers to show them
how to manage routine household chores without spending the time or
money on professional help. We teach consumers how to take care of
simple, everyday chores like changing the heater filters, or
explain the benefits of home insulation. When it comes to repair
and maintenance issues, our goal is to be the primary resource for
homeowners." About Warrantech: Warrantech Home Service Company, a
division of Warrantech Corporation (OTC:WTEC), offers one of the
most comprehensive home warranty products in the United States. For
more information on home warranties, refer to:
www.warrantechadvantage.com. Based in Bedford, Texas, Warrantech
administers and markets service contracts and after-market
warranties on automobiles, automotive components, recreational
vehicles, appliances, consumer electronics, homes, computer and
computer peripherals for retailers, distributors and manufacturers.
The company continues to expand its domestic and global
penetration, and now provides its services in the United States,
Canada, Puerto Rico and Latin America. Web site:
www.warrantech.com.
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