TIDM7DIG
RNS Number : 3707E
7digital Group PLC
07 July 2021
7 July 2021
7digital Group plc
("7digital" or "the Company")
7digital signs new contracts with fitness companies Barry's and
Volava
7digital continues its global expansion in the home fitness
sector with these latest clients joining Apex Rides, FORME and
more
7digital (AIM: 7DIG), the global leader in B2B end-to-end
digital music solutions, is pleased to announce that it has
expanded its presence in the global fitness market by signing
24-month contracts with two new clients: Barry's, the global
fitness brand, and Volava, a European interactive fitness platform.
The companies will use 7digital's music platform-as-a-service to
power their services in the fitness industry, a strategic growth
market for 7digital. Both contracts, signed with Barry's Bootcamp
Holdings, LLC, and Volava S.L., respectively, commence immediately
and consist of an upfront set-up fee as well as recurring monthly
revenues.
Barry's is the global destination to experience the best workout
in the world with 77 studios across 14 countries and over 30 cities
worldwide. It will use 7digital's instructor playlisting tool in
the US and Canada to access a fully cleared catalogue of music to
power Barry's X, a new digital product offering a fully integrated,
many-to-many camera-on experience for everyone who wants to try
Barry's. In addition to rights clearances, Barry's will also
leverage 7digital's built-in integration with MRI for publisher
clearances, providing an automated, efficient, end-to-end rights
management solution.
Volava is an interactive fitness platform that brings the energy
and benefits of studio-style workouts to the convenience and
comfort of your home. It will use 7digital's playlisting tool to
access its cleared catalogue from major labels for its bike-based
online fitness offering in Spain and, soon, other locations such as
Germany.
7digital's music platform-as-a-service provides fitness brands
with a one-stop-shop for incorporating music into fitness without
any of the historical barriers and challenges. This makes it easy
for companies to maximise the benefits of music, including:
-- End-to-end global rights and reconciliation: 7digital's
platform is fully integrated for label clearances as well as
publisher filtering via built-in integrations with HFA & MRI.
Clearances are filtered on-demand and in real-time, eliminating
manual back-end processes. This provides peace of mind for trainers
that newly created playlists are in synch to the licensed
agreements, no matter where in the world they train.
-- More music for differentiated, better playlists: 7digital's
global catalogue of 80M+ tracks powers everything from meditation
to Tabata, and includes the major labels and the majority of the
Merlin catalogue.
-- The 7digital instructor playlisting tool: A centralised
location for partners to create great soundtracks tailored to their
fitness class needs with an easy-to-use interface so that multiple
studios, staff, and instructors can easily adhere to music
clearances when they create and manage playlists.
-- Developer-first integration guides and 24/7 service to
support onboarding and growth: 7digital's best-in-class client
support services ensures the smoothest time to market for new
fitness services.
Paul Langworthy, CEO of 7digital, said : "We are very excited to
partner with Barry's and Volava as they scale across territories
and add new online experiences to meet customer demand for remote
fitness services. Even as the world begins to re-open, 7digital is
continuing to see huge demand from companies building in-home
fitness experiences, for which having the perfect licensed music to
power fitness goals has never been more vital. Our platform
provides a simple, all-in-one solution for fitness brands to
harness the power of music and create the complete workout
experience for their customers. Over the last year, 7digital has
established a dominant position in this fast-growing market,
signing more than GBP1 million of contracts with home fitness
clients and expanding our presence globally."
Enquiries
7digital c/o +44 20 7618 9100
Paul Langworthy
Arden Partners (Nominated Adviser
and Broker)
Richard Johnson +44 20 7614 5900
Luther Pendragon (Financial PR) +44 20 7618 9100
Harry Chathli, Joe Quinlan 7digitalIR@luther.co.uk
About 7digital
7digital is the global leader in B2B end-to-end digital music
solutions, providing a scalable cloud-based platform that enables
companies and brands to connect to its global music catalogue and
rights management system to launch and manage unique and engaging
music experiences. Operating worldwide in over 80 markets and
integrated with more than 300,000 labels and publishers, 7digital's
platform automates the complex and time-consuming processes of
music management, making it easier to access and use music in
streaming services, social media, home fitness, gaming, retail and
more. With best-in-class infrastructure, deep industry expertise
and intelligence tools, 7digital empowers their clients to
innovate, grow and serve tomorrow's music consumer. For more
information, visit http://www.7digital.com/ .
About Barry's
Barry's is the original high-energy, calorie scorching, cardio
and strength interval training workout that kicked off a boutique
fitness movement. Founded in 1998, the signature Barry's method has
remained the same for over 22 years because it works: a 50-60
minute class can burn up to 1,000 calories, increase lean body
mass, and raise metabolic rate up to 15%. No matter where you are
in the world, each Barry's class takes place in its signature Red
Room: a dimly-lit Red Room that allows participants to focus on the
motivating cues from best-in-class instructors and lose themselves
in the energy of those around them.
In 2021, with over 77 locations across the globe (spanning 14
countries) and over 150,000 members taking class each week, Barry's
introduced new innovations: RIDE, a 50-60 minute high-intensity
interval training (HIIT) style indoor cycling class paired with
traditional Barry's strength work; and Barry's At Home, a "virtual
Red Room" that allows Barry's members to sweat together, live, at
home, utilizing Bodyweight, Bands, Weights and Treadmill &
Weights classes.
For those who wish to work out together from a safe distance
outside, Barry's has brought Barry's Outdoors to select locations
in Los Angeles, New York, San Francisco, Boston, Miami, Mexico City
offering floor workouts with weights and bands and in LA, full
outdoor treadmill and RIDE classes.
Since its founding, Barry's has prided itself on being a
welcoming, safe, and inclusive space for all who walk through its
doors. Barry's is a proud supporter of the Family Equality Council,
GLSEN, Environmental Media Association, NAACP, and Watts
Empowerment Center. Above all, Barry's is committed to inspiring
its community to work hard, have fun, and support and respect each
other.
For more information on Barry's, please visit
https://www.barrys.com/ .
About Volava
Volava is a new way to train from home. We have the most
complete fitness app in the Spanish market for you to train like
never before. With our new-generation products, you can measure
your performance and you can train daily in our live or on-demand
classes.
We make fitness entertaining, accessible, effective, and
convenient while fostering social connections and building a
community around wellness.
Measure the calories you burn, the kilometers you run, monitor
your progress, and compete with other users. Training with Volava
you will never be alone, as our specialized instructors will
motivate you and you will be part of the largest virtual fitness
community.
Take a look at our website . We look forward to seeing you in
the Volava community.
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