TIDMAFRN
Aferian PLC
24 May 2022
24 May 2022
RNS Reach
AFERIAN PLC
("Aferian", the "Company" or the "Group")
Launch of advanced personalisation service, 24iQ
Offers AI-based analytics and high-quality content
recommendations to
any streaming provider across any streaming platform.
Advanced personalisation service enables broadcasters, Pay TV
providers and
media companies to supercharge their content engagement.
Follows rapid integration of 24i's existing data team with the
innovative technologies
and data science expertise of recently acquired The Filter.
Aferian plc (LSE AIM: AFRN), the B2B video streaming solutions
company, today announces the launch of 24iQ, an advanced new
personalisation and content recommendations service in its 24i
business.
The launch of 24iQ is a direct result of the successful and
rapid integration of 24i's existing data team with the innovative
technologies and data science expertise of The Filter, recently
acquired by Aferian in April 2022.
24iQ is available to any new or existing customer streaming
video over broadband. This means that it can be deployed by any
broadcaster, Pay TV provider or media company delivering a video
streaming service. Through metadata enhancement, advanced
algorithms and scalable APIs, 24iQ provides high-quality content
suggestions based on the previous viewing behavior of individual
consumers. This enables streaming services to more accurately
populate user-specific sections on their platforms, driving
increased engagement. Some customers have seen engagement rise by
as much as 300% after deploying recommendations based on the 24iQ
service.
User-targeted content recommendations can be extended into push
notifications and email marketing to drive return visits to
streaming services. 24iQ also powers smart search facilities that
incorporate user preferences when displaying results, with
personalised recommendations for content about to be live streamed
across TV channels.
Dr Neale Foster, CEO of 24i, said: "Optimizing content discovery
for customers is one of the biggest challenges facing any streaming
service today. Increased engagement is essential to customer
retention and revenue growth across all business models. With 24iQ,
we're using cutting edge data science tools to deliver a
step-change in streaming personalisation. We're excited to help
more companies that utilise video streaming to benefit from the
improvements we've already seen in both the volume and range of
content viewed when these solutions are deployed."
24iQ is based on machine learning and sophisticated techniques
including collaborative filtering, neural networks, user
clustering, natural language processing and model blending. The
service benefits from the same "test, learn and refine" methodology
that has already seen proven success by The Filter in increasing
consumer engagement for customers including Joyn in Germany, EPIX
in the USA and BBC Studios-owned UKTV Play.
For further information please contact:
Aferian plc +44 (0)1954 234100
Mark Wells, Chairman
Donald McGarva, Chief Executive Officer
Mark Carlisle, Chief Financial Officer
Investec plc +44 (0)20 7597 5970
David Anderson / Patrick Robb / Nick Prowting / Cameron MacRitchie
FTI Consulting (Financial communications) +44 (0)20 3727 1000
Matt Dixon / Tom Blundell
About Aferian plc
Aferian plc (AIM: AFRN) is a B2B video streaming solutions
company. Our end-to-end solutions bring live and on-demand video to
every kind of screen. We create the forward-thinking solutions that
our customers need to drive subscriber engagement, audience
satisfaction, and revenue growth.
It is our belief that successful media companies and services
will be those that are most consumer-centric, data driven and
flexible to change. We focus on innovating technologies that enable
our customers stay ahead of evolving viewer demand by providing
smarter, more cost-effective ways of delivering end-to-end modern
TV and video experiences to consumers. By anticipating
technological and behavioural audience trends, our software
solutions empower our customers to heighten viewer enjoyment, drive
growth in audience share and ultimately their profitability.
Aferian plc has two operating companies: 24i, which focusses on
streaming video experiences, and Amino, which connects Pay TV to
streaming services. Our two complementary companies combine their
products and services to create solutions which ensure that people
can consume TV and video how and when they want it. Our solutions
deliver modern TV and video experiences every day to millions of
viewers globally, via our growing global customer base of over 500
service providers.
Aferian plc is traded on the London Stock Exchange's AIM stock
market (AIM: symbol AFRN). Headquartered in Cambridge, UK, the
Company has over 350 staff located in offices in San Francisco,
Amsterdam, Helsinki, Copenhagen, Madrid, Porto, Brno, Bath, Buenos
Aires, and Hong Kong. For more information, please visit
www.aferian.com
About 24i
24i offers a fast, cost-effective route to video streaming
success on all consumer devices including Smart TVs, Roku, Apple
TV, STBs and phones.
Its end-to-end software solutions and expertise enable OTT
services, broadcasters and Pay TV operators to launch elegant video
streaming services, operate efficiently and grow their brands and
revenue.
Founded in 2009, 24i is part of the UK-based group Aferian plc
(AIM: AFRN). 24i is headquartered in Amsterdam, with offices in
Bath, Brno, Copenhagen, Helsinki, Madrid, Burlingame and Buenos
Aires. 24i serves 250+ customers in 100 countries.
24i embodies the Dutch spirit: we work hard, innovate, and
explore. For more, please visit www.24i.com
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