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RNS Number : 5490Q
Brave Bison Group PLC
29 June 2022
29 June 2022
Brave Bison Group plc
("Brave Bison" and the "Company")
AGM Statement
Brave Bison, the social and digital media company, announces
that at the Annual General Meeting of Brave Bison to be held at
10am today, Oliver Green, Executive Chairman, will make the
following statement:
"We are pleased to report that trading in the first five months
of 2022 has been strong and ahead of management expectations, with
management's focus now having shifted firmly to maintaining the
positive momentum through the second half of the year and into
2023.
Whilst we are paying close attention to macroeconomic headwinds,
we remain confident in our strategy of combining digital media and
marketing services businesses with an owned and operated digital
media network. We believe that a recessionary environment will
accelerate the shift away from traditional advertising methods such
as TV and Outdoor and into digital channels where it is much easier
to demonstrate how campaigns are driving outcomes and sales. As
such, our management team is focussed on delivering the six key
tenets of our business plan. By way of reminder:
1. Relaunching our trade brand. This initiative will bring
together the three acquisitions we have made under a single Brave
Bison brand, enhancing our ability to cross and upsell to our
existing customers and increase revenue per customer.
2. Growing our Digital Media Network. We have seen good success
over the past 12 months, particularly on YouTube and Snapchat, and
we are winning new channels and shows on a monthly basis. Brave
Bison's Digital Media Network is a key point of differentiation
when working with customers and we are keen to expand our footprint
in this growing market.
3. Implementing our Distributed Operating Model. Brave Bison
currently employs or contracts a quarter of its staff outside the
UK, and new roles are currently open in multiple territories across
Europe and South Africa. Our HQ will be in London for the
foreseeable future, but we seek to hire the best professionals
unconstrained by physical location, widening our access to
talent.
4. Making tactical bolt-on acquisitions. Brave Bison is
profitable and cash generative, allowing us to make targeted
acquisitions. We are seeing an increase in potential opportunities
and our pipeline is robust.
5. Reducing fixed costs. Non-people overheads, particularly
property and IT, will be right sized over the next 12 to 18 months
with a positive impact on operating margins.
6. Developing our Board, governance and IR strategy. We are
actively looking to further strengthen our Board with the
appointment a new non-executive director. Further, we are taking
steps to improve our financial, ESG and governance reporting as
well as being in regular communication with new and existing
shareholders.
We thank you for your continued support and look forward to
updating shareholders further in a scheduled trading update in
respect of H1 FY22 to be released in mid-July 2022 and on further
progress throughout the year."
For further information please contact:
Brave Bison Group plc
Oliver Green, Executive Chairman via Cenkos
Theo Green, Chief Growth Officer
Philippa Norridge, Chief Financial Officer
Cenkos Securities plc Tel: +44 (0)20 7397 8900
Nominated Adviser & Broker
Nicholas Wells
Ben Jeynes
About Brave Bison
Brave Bison (AIM: BBSN) is a social and digital media company,
headquartered in London with a globally distributed workforce
across eight countries.
Brave Bison is unique in that it is both a digital media owner,
as well as a digital media agency. The Company owns and operates
its own channels, and the communities attached to them, as well as
offering customers a suite of advertising services to help reach
digital audiences.
Brave Bison has two core lines of business. Firstly, the
publishing of content on social media channels to generate
advertising revenue. Brave Bison operates over 650 channels
including PGA Tour and US Open on YouTube, Cooking Wild and DIY
& Crafts on Facebook and Slick and VSatisfying on Snap
Discover.
The second line of business involves the execution of social and
digital advertising campaigns for global, blue-chip brands such as
Panasonic, New Balance, Primark, Vodafone and Samsung.
The Company operates through three divisions: Brave Bison Social
& Influencer, a social advertising practice, Brave Bison
Commerce, a digital commerce business, and Brave Bison Performance,
a paid and organic digital media practice.
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END
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