TIDMBIRD
RNS Number : 3320S
Blackbird PLC
16 March 2021
Blackbird Green Initiative Drives Industry Awareness with
Video Emissions Impact Study
"Video Shouldn't Cost the Earth" industry report highlights the
hidden impact video production has on climate change and identifies
areas where the industry can reduce its carbon footprint
London, UK - 16 March 2021 - Blackbird plc (AIM: BIRD), the
developer and seller of the multi award-winning cloud-native video
editing platform Blackbird, today launches a carbon awareness study
titled "Video Shouldn't Cost the Earth" developed in collaboration
with environmental management consultancy Green Element . The study
highlights the impact the video industry has on the environment and
outlines key areas where companies can tak e greater strides
towards meeting sustainability goals.
Blackbird and Green Element hope to sound the alarm around this
accelerating issue in order to change attitudes within the video
industry. Embracing existing cloud native technologies will lead to
immediate reductions in emissions caused by production equipment,
travel, physical network infrastructure, servers with heavy
processing demands, housing for such equipment and the data
transfer of large media files.
"According to Albert, the BAFTA backed environmental
organisation, Annual Report 2019-20, 'One hour of television
production generates 9.2 tonnes of CO(2) equating to almost 28
square metres of lost sea ice'. This is an urgent call to action,"
states Ian McDonough, CEO of Blackbird.
Blackbird, which has seen a three-fold increase in share price
over the past 12 months, puts sustainability at the core of its
mission. With its carbon-friendly solution for remote editing
bypassing much of the conventional hardware needed for post
-production, Blackbird is well positioned to help customers reduce
their carbon emissions.
THE ADVANTAGES OF CLOUD NATIVE TO THE ENVIRONMENT
With the impact of COVID-19, many more broadcasters and content
producers are starting to use the cloud for editing and
post-production workflows. Whilst it's evident that the move to the
cloud can significantly reduce the climate impact through
reductions in the number of people and equipment needed on site,
not all remote technology is carbon friendly. Typical cloud-based
solutions need extra hardware to connect to the cloud and output
from it. Most use hidden virtual infrastructure within the cloud,
which consumes significant amounts of energy.
Cloud native solutions mitigate these impacts.
CISCO's Visual Networking Index Complete Forecast Updates
2017-22, predicts that video will make up 82% of all internet
traffic by 2022. As the demand for content increases, the need for
video production models to transition from traditional on premise
or cloud based to cloud native becomes ever more urgent. The onus
is on content creators to take responsibility for their carbon
footprint and identify ways to become carbon neutral.
The study shows the benefits of using Blackbird, a cloud native
professional video editing platform. Over a two week sporting
event, Blackbird generates up to 91% less carbon emissions than on
premise editing solutions and up to 84% less carbon emissions
compared to cloud-based solutions.
MAJOR MEDIA BRANDS MAKE BIG COMMITMENTS
The report highlights the sustainability practices of named
major media companies that have identified ways to become more
environmentally friendly.
McDonough concludes, "Through awareness, collaboration and
commitment in the industry, we can make a meaningful reduction in
carbon emissions. If the technologies that exist today are
leveraged correctly, it would result in a large, positive and
immediate impact. A 25% reduction in carbon emissions from TV
production by UK public service broadcasters alone would save over
200,000 square metres of sea ice per year. We owe it to future
generations to act as leaders and collectively focus and prioritise
cleaner video production that will benefit our environment."
Readers can download the report, "Video Shouldn't Cost the
Earth," at www.blackbird.video/sustainability .
Enquiries:
Blackbird plc Tel: +44 (0)20 8879
7245
Ian McDonough, Chief Executive Officer
======================
Adrian Lambert, Chief Marketing
Officer
======================
Allenby Capital Limited (Nominated Tel: +44 (0)20 3328
Adviser and Broker) 5656
======================
Nick Naylor / Asha Chotai (Corporate
Finance)
======================
Amrit Nahal (Sales and Corporate
Broking)
======================
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird(R), the world's most advanced
suite of cloud-native computing applications for video, all
underpinned by its lightning-fast codec. Blackbird plc's patented
technology allows for frame accurate navigation, playback, viewing
and editing in the cloud. Blackbird(R) enables multiple
applications, which are used by rights holders, broadcasters,
sports and news video specialists, esports, live events and content
owners, post-production houses, other mass market digital video
channels and corporations.
Since it is cloud-native, Blackbird(R) removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for social media
distribution, and ultimately results in much more effective
monetisation.
Blackbird(R) is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
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