Ebiquity PLC Ebiquity Launches Media Transparency Score tool
04 July 2017 - 4:00PM
RNS Non-Regulatory
TIDMEBQ
Ebiquity PLC
04 July 2017
Ebiquity Plc
("the Company")
Ebiquity Launches new Media Transparency Score tool
Ebiquity, a leading independent marketing and media analytics
consultancy, announces the launch of Ebiquity Media Transparency
Score, an innovative transparency measurement and evaluation tool
to help advertisers benchmark performance on an annual basis and
improve media effectiveness through operational transparency.
The new tool, created by Ebiquity's Media Value Measurement
practice, has been developed in response to the growing need for
advertisers to better understand and manage the increasingly
complex digital media ecosystem.
The tool was created using Ebiquity's proprietary expertise and
technology to evaluate a range of media transparency disciplines
including systems, process, contracts and governance. The service
comprises a questionnaire which advertisers will complete on an
annual basis, producing an absolute and relative value which can
then be used as a benchmark metric for performance.
As part of the service, Ebiquity will be able to develop a
dynamic database to enable advertisers to compare their
transparency levels against other peers, sectors, regions and
geographies on an aggregated level. The tool will enable
advertisers to use their individual score to prioritise and align
their marketing focus and track the internal progress towards their
media transparency targets.
Michael Karg, Group Chief Executive Officer, Ebiquity, said:
"Media transparency is one of the most pressing topics for
advertisers today. Advertisers need transparency to accurately
evaluate the effectiveness and return of their marketing
investments, to develop more informed zero-based budgets, and to
ensure their brands appear in the desired context."
"We have been partnering with advertisers to help them improve
the effectiveness of their media investments for many years, and we
believe the Ebiquity Media Transparency Score will become one of
the industry standard benchmarks for this."
Ebiquity plc 020 7650 9600
Michael Karg (CEO)
Andrew Noble (CFO)
Instinctif Partners 020 7457 2020
Matthew Smallwood
Guy Scarborough
This information is provided by RNS
The company news service from the London Stock Exchange
END
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