Partnering with renowned sportscaster and
fitness enthusiast, Erin Andrews,
along with acclaimed fitness instructor, Tunde Oyeneyin, and professional track athlete,
Steven Benedict, the brand is
encouraging Americans to reap the benefits of outdoor exercise with
motivation and incentives
DOWNERS
GROVE, Ill., Oct. 20,
2022 /PRNewswire/ -- Optimum Nutrition ("ON"), a
global leader in sports nutrition and part of Glanbia Performance
Nutrition, announces its plant-based offering, Gold Standard 100%
Plant Protein powder, made with 100% vegan ingredients. The new
formula is expertly crafted with 24 grams of great-tasting, premium
plant-based protein to fuel a range of fitness activities.
Optimum Nutrition announces Gold Standard
100% Plant Protein powder, made with 100% vegan ingredients.
"As the world's most trusted sports nutrition brand1,
we constantly have a pulse on emerging trends to meet consumer
needs," said Alan Brooks, brand
director at Optimum Nutrition. "With more Americans adopting a
plant-based lifestyle or seeking plant-based alternatives, we
developed Gold Standard 100% Plant to meet this demand and maintain
our 'gold standard' quality that consumers expect from the Optimum
Nutrition brand."
Whether consumers choose a plant-based or flexitarian diet, or
are simply looking for an extra boost of protein to help them meet
their goals and get more active, the trend is evident as described
by Optimum Nutrition's partners, renowned sportscaster,
Erin Andrews, and nationally
acclaimed fitness instructor, Tunde
Oyeneyin
"Fall is the busiest season for my schedule, so when I'm
traveling, I prioritize getting outside to sweat in the morning,"
said Erin Andrews. "This routine
provides time for me to take in a new city while staying committed
to my daily runs. I travel with Optimum Nutrition's Gold Standard
100% Plant Protein powder since it's easy to mix, and I use it
daily as a convenient source to refuel after my workouts and
prepare for the day ahead of me."
"When it comes to my nutrition, I take an intuitive approach by
figuring out what feels best for my body. Recently, I have adopted
a more plant-based approach to eating," said Tunde Oyeneyin. "I use spinach and the vanilla
flavored Optimum Nutrition Gold Standard 100% Plant Protein powder
in my morning smoothie to get my greens in early in the day. It
provides high-quality protein that supports my active – and busy –
lifestyle."
Optimum Nutrition Encourages Fans to Fall Into a New,
Nature-Centric Fitness Routine
Starting this month, ON is
challenging fans to take advantage of the benefits of getting
outdoors and fuel their adventures with Gold Standard 100% Plant
Protein. This month, fans who follow Optimum Nutrition's Instagram
page and #GoldStandardGoesPlant will get advice from celebrities,
trainers and outdoor fitness enthusiasts on getting active outside.
From rock climbing and yoga, to running and hiking – Optimum
Nutrition experts will offer inspiration for nature-centric
activities empowering fans take their fitness routines beyond the
gym.
To kick off the challenge, ON is partnering with nationally
acclaimed fitness instructor, Tunde
Oyeneyin, professional track athlete, Steven Benedict, and renowned sportscaster and
fitness enthusiast, Erin Andrews, to
show how they incorporate the new plant protein into their daily
nutrition plan and how easy it is to fuel their outdoor exercise
adventures. Each will share the positive benefits they've
experienced from combining nature and fitness.
Additionally, starting today, fans who follow ON's
Instagram page will have an opportunity to win a trip to the
ultimate nature-centric fitness destination. The "Gold
Standard Goes Plant" sweepstakes is awarding one lucky winner an
all-expense paid trip for two to Canyon Ranch in Woodside, CA to enjoy a three-night stay, up
to $1,000 in hotel credit for
services and activities and a year-supply of Optimum Nutrition
products.
Optimum Nutrition Gold Standard 100% Plant
Protein
Optimum Nutrition Gold Standard 100% Plant Protein
includes the highest quality of ingredients – including pea, brown
rice and fava beans. Offered in Rich Chocolate Fudge and Creamy
Vanilla, each serving has 24 grams of premium plant-based protein
and has zero grams of sugar, no artificial flavors, colors or
sweeteners and 150 calories per serving. It also contains nine
essential amino acids/BCAAs and is fortified with a blend of
vitamins and minerals to help support strength and recovery
including: vitamins A, C, D, E and Zinc to help support a healthy
immune system; calcium for healthy teeth and bones; B vitamins to
help convert food to cellular energy; and vitamins A, C and E for
antioxidant support. Gold Standard 100% Plant Protein can be
enjoyed first thing in the morning, before or after exercise.
Both flavors of the new Gold Standard Plant Protein
are available in a 12-serving bag for $24.99 and a 20-serving tub for $34.99, with select sizes and flavors available
in-store at Walmart locations nationwide and online at
Walmart.com, OptimumNutrition.com and Amazon.com.
To learn more about Optimum Nutrition's product portfolio
visit OptimumNutrition.com and follow @OptimumNutrition
on Facebook, TikTok and Instagram.
About Optimum Nutrition®
Part of Glanbia Performance Nutrition, Optimum
Nutrition® is a leading global sports
nutrition brand producing a wide variety of delicious,
high-quality nutritional food supplements and beverages to support
an active and healthy lifestyle, including protein powders,
ready-to-drink shakes and beverages, energy + hydration
products, ready-to-eat bars, multivitamins and more. For over 30
years, Optimum Nutrition has set the standard for trusted products
and proudly produces Optimum Nutrition Gold Standard
100% Whey™, which is universally recognized as the world's No.
1 selling whey protein powder. Optimum Nutrition products are
sold in 90 plus countries around the world and can be found in
specialty and mass retail stores, gyms and fitness centers and most
online retailers. For more information,
visit OptimumNutrition.com and follow the brand on
Facebook, TikTok, Instagram, Twitter and YouTube.
About Glanbia Performance Nutrition
Glanbia
Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia
(ISE/LSE: GLAPF), a global nutrition company. GPN's mission is to
inspire people everywhere to achieve their performance and healthy
lifestyle goals through their leading health and wellness brands,
which include Optimum Nutrition®, SlimFast®, think!®, Isopure®,
Amazing Grass® and BSN®, among others. Global revenues for GPN in
2021 were approximately $1.4 billion.
Visit glanbiaperformancenutrition.com or glanbia.com to learn more.
Follow us on Twitter, Instagram and LinkedIn.
1 Source: Euromonitor International
Limited; Consumer Health 2022 edition, Sports Protein Powder
category, % retailer value shares, 2023
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SOURCE Glanbia Performance Nutrition (NA), Inc.