Mirriad Advertising PLC Mirriad signs contract with Tencent (7888V)
26 July 2018 - 4:00PM
UK Regulatory
TIDMMIRI
RNS Number : 7888V
Mirriad Advertising PLC
26 July 2018
Mirriad Advertising plc
Mirriad signs contract with Tencent
26 July 2018
Mirriad Advertising plc
("Mirriad" or the "Group")
Mirriad enters contract with Tencent to bring in-video
advertising to one of China's largest digital entertainment
platforms
Mirriad Advertising plc ('Mirriad'), a video technology company
delivering in-video advertising, today announced an agreement with
Tencent, one of the largest providers of video entertainment in
China.
Mirriad's platform brings its scalable in-video advertising
technology to Tencent's video entertainment platform, giving
advertisers in one of the largest advertising markets in the world,
China, new ways to reach key audiences.
Mirriad contracts are enabling frameworks between Mirriad and
its prospective clients.
Since IPO, Mirriad has had a positive start, signing contracts
with Star India, Univision, NBCU, Globosat and the renewal of the
Alibaba contract in China.
In an era of declining TV viewership, the traditional networks
have begun to reduce advertising spend to compete with digital
streaming channels. Mirriad's patented technology is a new form of
brand advertising, creating an in-video ad unit which is naturally
embedded into popular mainstream TV shows and entertainment, while
not detracting from the viewing experience.
Mirriad and Tencent have run a pilot campaign ahead of the
agreement for China's Bank of Communications across Tencent's
digital video platform. Mirriad and Tencent have been working on a
roadmap that leads to a bigger scope of business through a number
of different brands.
Mark Popkiewicz, CEO of Mirriad, said:
"China's VOD market has the most potential of any around the
world, and in-video advertising offers brands a highly effective
way to reach their target audiences. We're pleased to partner with
one of the country's premier entertainment providers, Tencent, to
bring this dynamic new ad format to broadcasters in the
region."
Recently, Mirriad completed in-video advertising campaigns in
China, Brazil and India. These include campaigns for Ford Motor
Company with Brazil's Globosat, and Chinese auto leasing company
Tangeche, which showed impressive overall results and substantive
brand lift within key demographics.
ABOUT MIRRIAD
Mirriad is a video technology company delivering in-video
advertising by naturally blending brand advertising into popular
entertainment content.
Mirriad creates advertising opportunities within existing video
content across multiple shows. Advertisers can reach target
audiences in a contextually relevant way without interrupting the
viewing experience. The new ad format can be used alone or combined
with other media and is aligned with existing media trading.
Mirriad is headquartered in London, with offices in the leading
advertising markets in the world: New York, Mumbai, Shanghai and
São Paulo.
Enquiries:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Mark Popkiewicz, Chief Executive
Officer
David Dorans, Chief Financial
Officer
Numis Securities Limited Tel: +44 (0) 207 260 1200
(Nominated Adviser & Broker)
Nick Westlake (Nomad)
Michael Wharton
James Black
Hudson Sandler LLP Tel: +44 (0) 20 7796 4133
(Financial Public Relations)
Daniel de Belder
Bertie Berger
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END
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