SDL Customer Experience Cloud Fuels Record Company Growth in 2014
28 October 2014 - 11:30PM
Business Wire
SDL (LSE: SDL), recognized by Forbes.com as one of 10 companies
disrupting their industries through technology, today
announced the company has achieved 18 percent overall new license
bookings growth and 80 percent growth in new license bookings
throughout the EMEA region in the first 6 months of 2014, with 50
percent of new customers purchasing multiple solutions from the SDL
Customer Experience Cloud. This adoption underscores the market
momentum being generated by customers who are looking for a truly
integrated approach to Customer Experience. This year marks SDL’s
largest new license bookings growth in its history, and includes
marquee brands such as Schneider Electric, HP, Specsavers, Clarion
and House of Fraser.
Powering 79 of the top 100 global brands, SDL helps customers
dramatically increase their speed to market with global customer
experience (CX) environments that are integrated to work together
across the entire customer journey. Currently SDL solutions power
18 of the top 20 global 100 companies by market capitalization and
9 of the top 10 global software leaders. Many of SDL’s new
customers have gone live with global CX solutions in an average of
three months – significantly less than a typical 12-15 month
implementation time for large enterprise solutions.
“We made a conscious strategic shift across the company over the
past 18 months to bring our integrated customer experience
solutions to the market in a more cohesive fashion – across
channels, industries and geographies,” said Mark Lancaster, CEO and
founder, SDL. “Our Customer Experience Cloud customers are keen to
leverage the power that CX can bring to their engagement strategies
– and they are recognizing that SDL can get them up and running
with an integrated solution much faster than our competitors.”
At the onset of 2014, SDL released the Customer Experience
Cloud, and has followed up throughout the year with significant
upgrades every few months. For example, SDL Web’s new features
introduced context brokering to the market, which enables
businesses to provide personal and contextualized interactive
experiences for customers across all channels and devices
throughout their individual customer journeys – offering a market
solution to the consumer demand for personalization and relevance
during all brand touch points.
Continuing on solution innovation and development, SDL released
the SDL Language Cloud, the first cloud-based language platform to
offer the full spectrum of translation options - human, machine and
specialist machine translation. With these offerings, SDL
solidifies its foothold of the CX market and is beginning to push
the boundaries beyond experience to true customer engagement – the
measure of success for organizations like SDL customers Nikkon,
Adidas, EA Games, UBS, KONE, Amana and more.
Following a recent conversation with Lancaster, Forbes.com
Contributor Christine Crandell wrote of the company, “SDL is a
model of how to continually transform, grow and maintain company
leadership thru the inevitable twists and turns of markets and
economic cycles. Through numerous acquisitions and significant
R&D investment, Lancaster has turned SDL into a leading global
technology and services provider that helps companies predict what
their customers want and effectively engage them across multiple
languages, cultures, channels and devices.”
Throughout 2014, SDL hosted Innovate, a series of global events,
bringing together key customers, partners, prospects and industry
pundits to further educate and expand on the demand for seamless
CX. SDL Innovate San Francisco saw a record attendance of over 700,
including sessions hosted by SDL customers Microsoft, Dell, Texas
Instruments and Oracle.
Coming out of SDL Innovate San Francisco, Bob Thompson, CEO of
CustomerThink Corp., an independent research and publishing firm
focused on customer-centric business management, and
Founder/Editor-in-Chief of CustomerThink.com, the world's largest
community dedicated to customer-centric business wrote, “In my
view, SDL is one of the key vendors to watch in digital experience
technology.” Thompson went on to say, “The company is doubling down
on its CX messaging while continuing to expand an impressive
portfolio of digital experience solutions.”
To date this year, SDL has been the recipient of 12 leading
international business and industry awards, highlighting
achievements in solution development, innovation and executive
management as a result of its commitment to helping organizations
improve engagement across the customer journey. With over 1,500
enterprise customers, over 400 partners and a global infrastructure
of 70 offices in 38 countries, 2015 is expected to be an even
greater year for results, following the company’s
restructuring.
About SDL
SDL (LSE: SDL) allows companies to optimize their customers’
experience across the entire buyer journey. Through its web content
management, analytics, social intelligence, campaign management and
translation services, SDL helps organizations leverage data-driven
insights to understand what their customers want, orchestrate
relevant content and communications, and deliver engaging and
contextual experiences across languages, cultures, channels and
devices.
SDL has over 1,500 enterprise customers, over 400 partners and a
global infrastructure of 70 offices in 38 countries. We also work
with 72 of the top 100 brands. For more information, please visit
www.sdl.com.
SDLJessica Hohn-Cabana, +1 508-353-3454jcabana@sdl.comorEmily
Held / Nikki FestaPAN Communications, +1
617-502-4300sdl@pancomm.com
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