YouGov PLC YouGov acquires Turkish research company Wizsight
18 November 2020 - 1:00AM
RNS Non-Regulatory
TIDMYOU
YouGov PLC
17 November 2020
17 November 2020
YouGov plc
("YouGov" or the "Company")
YouGov acquires Turkish research company Wizsight
YouGov, the international research and data analytics group,
announces that it has wholly acquired Wizsight, the award-winning
Turkish online-focussed research agency, which will be renamed
YouGov Turkey.
Founded in 2017, Istanbul-based Wizsight has quickly established
itself as one of the most well-respected players in online research
in the country. It has built a strong and loyal client base,
comprising both regional and multinational brands across multiple
verticals. N.Özge Akçizmeci Üstün, Founder of Wizsight, will
continue to lead the well-respected team, taking on the role of
Commercial and General Manager Turkey.
YouGov has been strengthening its proprietary panel of members
in Turkey on the back of client demand and the addition of Wizsight
will allow YouGov to reach critical mass faster in this key growth
market. Through the acquisition, YouGov will be able to offer a
greater array of research products and services to clients and
further increase panel activity in Turkey by transitioning
Wizsight's existing research projects onto the YouGov platform. The
Wizsight team has a strong cultural fit with YouGov which will
enable a seamless integration.
Stephan Shakespeare, CEO and co-founder of YouGov: "We are
excited to bring Wizsight into the YouGov fold as we continue to
invest for growth in line with our strategy. With its progressive
attitude to online research and its impressive roster of blue-chip
clients, Wizsight is the perfect fit for us. We are committed to
offering our clients a connected data proposition that provides a
continuous stream of consumer insight data globally. Turkey is a
key growth market for YouGov and many of its clients and by setting
roots there, through this acquisition, we can better serve those
clients both within Turkey and the wider region."
N.Özge Akçizmeci Üstün, Founder of Wizsight: "We are delighted
to become a part of YouGov which has long been the innovator in
online research. We look forward to helping build its presence in
Turkey and giving our current and prospective clients the benefits
of its high-quality proprietary panel, operating tools and deep
insights powered by its international presence in 42 markets."
Enquiries:
YouGov plc
YouGov plc
Stephan Shakespeare / Alex McIntosh /
Hannah
Jethwani 020 7012 6000
FTI Consulting
Charles Palmer / Elena Kalinskaya 020 3727 1000
Numis Securities (NOMAD and Joint Broker)
Nick Westlake / Hugo Rubinstein / Matt
Lewis 020 7260 1000
Berenberg (Joint Broker)
Mark Whitmore / Alix 020 3207 7800
Mecklenburg-Solodkoff
About YouGov
YouGov is an international research and data analytics
group.
Our mission is to supply a continuous stream of accurate data
into what the world thinks, so that organisations can better serve
the communities that sustain them.
Each day, our highly engaged proprietary global panel of over 11
million registered members provides us with thousands of data
points on consumer opinions, attitudes and behaviour. We combine
this continuous stream of data with our research expertise to
provide insights that enable intelligent decision-making and
informed conversations.
With operations in the UK, North America, Mainland Europe, the
Nordics, the Middle East and Asia Pacific, YouGov has one of the
world's largest research networks.
YouGov
Best panel
Best data
Best tools
For further information visit yougov.com.
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END
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