– Under Formedics, Physician's Weekly and
Figure 1 retain their own names and brands –
– Formedics launches with an adaptive
AI-driven engagement platform that furthers personalized HCP
content experiences –
– Deeper data insights and peer connections
revolutionize healthcare engagement for pharmaceutical and life
science brands –
BASKING
RIDGE, N.J., June 25,
2024 /PRNewswire/ -- Physician's Weekly ("PW"),
a trusted healthcare brand connecting healthcare professionals
(HCPs) and their patients through point-of-care (POC) and digital
solutions, and Figure 1, a leading digital case collaboration tool
and mobile app for HCPs, today announced the launch of its new
parent company Formedics, LLC ("Formedics"). Under the same
leadership as PW, Formedics launches with the introduction of a
dynamic new proprietary HCP engagement and marketing platform that
leverages the power of trusted peers, colleagues, and opinion
leaders to shape content, create relevant experiences, and drive
impact.
Formedics' platform combines audiences from PW and Figure 1,
allowing pharmaceutical and life science brands to seamlessly
access data insights to effectively reach HCPs across a distinctive
mix of channels: POC, mobile app, and digital. The platform uses
adaptive learning AI technology that's powered by a proprietary mix
of first- and third-party data, algorithms, and machine learning to
provide health education content that's highly personalized and
curated for the purpose of maximizing relevance and advertising
effectiveness for HCPs. Each HCP interaction improves future
targeting precision and uncovers deeper insights into how and why
care decisions are made. The platform's technology reveals each
HCP's unique journey, enables discovery of relevant content, aligns
brand messaging, and effectively impacts clinicians' knowledge and
prescribing behaviors.
Key Benefits of Formedics' Platform for Advertisers:
- Bringing Brands Into Peer Conversations: Knowing that
clinicians are most influenced by peers, colleagues, and opinion
leaders, Formedics integrates brands into these conversations to
enhance brand recall, favorability, and prescription lift.
- Maximizing Reach and Scale: Formedics impacts the
behavior of more than 80% of U.S. prescribers with the largest
network that exceeds 50,000 double-opt-in POC locations and a
digital reach of over 900,000 HCPs.
- Implementing a Data-First Model: By synthesizing broad
datasets, Formedics creates detailed HCP profiles, shapes tailored
content experiences, and moves HCPs across its POC and digital
touchpoints for optimal engagement and impact.
"With the launch of Formedics, we are deepening our dedication
to providing the most personalized and engaging experiences for our
healthcare professional audience across their preferred channels,"
said Greg Jackson, Chief Executive
Officer of Formedics. "Our proprietary observations of HCP
engagement and peer interactions across our platform provide
valuable insights into individual interests, allowing us to deliver
more targeted and impactful content experiences for our users and
advertising partners."
Formedics can uniquely position brands not just at the place and
time that diagnoses are made, and prescriptions written, but also
at the vanguard of medical thought and practice.
"For our pharmaceutical partners and other stakeholders,
Formedics represents a powerful opportunity to engage with a highly
targeted audience through a laser-focused omnichannel approach,"
said Joe Marziani, Chief Revenue
Officer of Formedics. "Our new parent company provides smarter
reach and more effective impact, backed by real-world insights,
ensuring that brand messages resonate with healthcare professionals
and patients where and when it matters most."
About Formedics, LLC
Formedics, LLC is the new parent company of Physician's Weekly
and Figure 1. Formedics delivers groundbreaking AI technology that
harnesses data insights and peer connections yielding revolutionary
healthcare education and engagement for pharmaceutical and life
science brands. Stay tuned for upcoming announcements and new
initiatives as Formedics continues to evolve and grow. For more
information, please visit our website at www.formedics.com.
About Physician's Weekly
For more information about Physician's Weekly's point of care
and digital solutions, visit
https://www.physiciansweekly.com/about-us/.
About Figure 1
For more information about Figure 1's case-based HCP
collaboration tool, visit https://www.figure1.com/about-us/.
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SOURCE Formedics, LLC