These innovative solutions powered by cutting-edge AI technology
will provide elevated beauty consumer experiences in skin, makeup
and hair.
HELSINKI, June 27,
2024 /PRNewswire-PRWeb/ -- Revieve, a leading
personalized digital brand experience company, today announced
their partnership with MatsukiyoCocokara & Co
(MatsukiyoCocokara), a prominent beauty and healthcare retailer, to
redefine the beauty journey, leveraging advanced AI technology to
offer customers personalized skincare, haircare, and makeup
recommendations.
This collaboration introduces a trio of cutting-edge solutions,
all powered by the Revieve Beauty Platform: the Digital Skincare
Advisor, Virtual Try-On (VTO), and Digital Haircare Advisor.
Shoppers gain access to expert skin, face, and hair analysis along
with personalized product suggestions, transforming the shopping
experience into an immersive, interactive, and seamless
journey.
Revieve and MatsukiyoCocokara's commitment to enhancing the
digital and in-store beauty journey with these technologies
signifies the beginning of a customer-centric revolution in beauty
retailing. By harnessing AI-driven recommendations and expert
digital evaluations, customers are empowered to embrace their
unique beauty preferences, embarking on an exceptional,
transformative beauty journey.
Whether delving into skincare, makeup, or haircare, shoppers can
immerse themselves in a personalized consultation as if they had a
beauty expert by their side. The convenience of real-time analysis
and assistance and tailored recommendations elevates the beauty
experience, transforming the online shopping and in-store visit
experience.
The solutions have already been implemented in a two-phase
rollout. The first phase saw the introduction of the Skincare
Advisor and VTO at the new Shibuya store, offering customers
personalized skincare recommendations and the ability to virtually
try on makeup products for informed decision-making.
Following this, the same was released on MatsukiyoCocokara's new
website, while the Haircare Advisor was also launched to further
enhance the customer experience by helping them discover the ideal
haircare products tailored to their unique needs and
preferences.
The Skincare Advisor employs advanced AI technology to analyze
individual skin requirements, taking into account factors such as
skin type, concerns, and environmental influences. It then provides
customized skincare recommendations, addressing issues like
acne-prone skin, anti-aging concerns, and hydration.
The Makeup Virtual Try-On (VTO) allows customers to virtually
experiment with a wide range of makeup products. With a simple
scan, they can visualize how different lipstick shades, eyeshadows,
and foundations appear on their face, making the decision-making
process engaging and interactive.
Lastly, the Digital Haircare Advisor offers expert
recommendations for haircare products based on an analysis of hair
texture, concerns, and desired outcomes. It guides customers in
selecting the perfect products for nourishing, styling, and
maintaining their hair, ensuring that all their haircare needs are
met accurately.
Both in-store and online, customers can exclusively access a
variety of innovative beauty solutions. These solutions include the
Skincare Advisor, Makeup VTO, and Haircare Advisor, and
MatsukiyoCocokara store staff will be equipped with tablets to
offer personalized assistance and expert guidance to customers.
Additionally, the convenience and benefits of this experience
extend beyond the store walls, as the general public can easily
access it by scanning a QR code.
"We are thrilled to embark on this transformative journey with
Revieve, marking a pivotal moment for MatsukiyoCocokara & Co's
leadership in Japan's beauty and
healthcare retail sector ," says Mr. Takashi Matsumoto, Senior Managing Director,
MatsukiyoCocokara & Co. "Our shared vision is to redefine the
beauty and cosmetics experience, transcending traditional methods
and embracing a more convenient and versatile approach, making
online buying the new norm in Japan. Historically, customers in Japan have primarily purchased cosmetics
through physical stores, either to understand the product before
purchase or to buy regularly used items online, or to purchase
items not available in stores based on others' reviews. Our
partnership aims to break this mold by enabling customers to
understand and purchase products online without visiting a physical
store, thereby aiming for a more convenient purchasing method to
become commonplace in Japan."
"The partnership with Revieve was rooted in our commitment to
upholding the trust we've cultivated with our Japanese customers,
particularly in makeup and skincare. Recognizing the paramount
importance of solid technological capabilities, we saw in Revieve a
fitting ally to propel us forward in the digital landscape of the
beauty sector. By joining forces, we are confident that the digital
services we develop together will play a pivotal role in our
long-term growth strategy," continued Mr. Takashi Matsumoto, Senior Managing Director,
MatsukiyoCocokara & Co.
"This collaboration with MatsukiyoCocokara represents a
significant milestone in our quest to redefine the beauty retail
experience. MatsukiyoCocokara's dedication to providing exceptional
customer experiences aligns perfectly with our vision for a new era
of beauty interactions. Together, we aim to revolutionize how
customers discover and choose beauty products, ensuring that every
visit, whether online or in-store, becomes an immersive and
fulfilling experience," says Revieve CEO Sampo Parkkinen.
About MatsukiyoCocokara & Co
MatsukiyoCocokara is a renowned beauty and healthcare retailer
with a commitment to providing quality products and exceptional
customer service. With a wide range of beauty and healthcare
products, MatsukiyoCocokara is a go-to destination for customers
seeking the best-in-class products in the industry.
About Revieve
Revieve is the preferred provider to beauty brands and retailers
for delivering a digitally-driven, personalized brand experience
leveraging its enterprise-grade beauty and wellness technology
platform cross-category, cross-channel, and throughout the customer
journey.
With easy-to-use self-diagnostic and coaching solutions that
personalize search, product discovery, and shopping experiences,
Revieve's digital beauty and wellness technology platform delivers
consumers targeted products, services, and treatments that enhance
the customer-brand relationship and drive loyalty.
Press Contacts:
Irina Mazur
Chief Product and Marketing Officer
irina@revieve.com
Vitalia Vasilkova
Brand Communications Lead
vitalia@revieve.com
www.revieve.com
1 214-518-7812,
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SOURCE Revieve