CARMEL,
Ind., July 1, 2024 /PRNewswire/ -- Escalated.io
(https://escalated.io) recently released additional security
steps for allowing partners to enable signing of all IVT (invalid
traffic) responses from the company. In environments where
client-side communication is a necessity, the new security
enhancement assures partners that responses received are coming
from Escalated.io rather than from a bad actor or unknown
source.
The company's signing capabilities are meant to solve a key
problem whereas partners of all types including advertisers,
publishers, and intermediaries increasingly need to rely on
client-side transmission in order to ensure that an advertising
event is completed in a timely manner, such as inserting an ad into
a client or an auction being held directly within the client
itself. The issue arises from non-secured responses. A response
that is not signed can be manipulated by bots and bad actors
alike.
A manipulated response can have devastating consequences by
essentially tricking a partner into believing that an invalid
request looks and behaves just as a valid request.
"As it becomes easier for bad actors to take advantage, we're
happy to provide solutions that keep our partners one step ahead,"
said Kyle Smith, Escalated CEO.
Protection Against Evolving Threats
Bots and other invalid activities are constantly evolving as bad
actors continue to search for new ways to cheat the system. The
Escalated.io platform works to identify these threats in real-time
to keep partners safe and aware of any incoming issues.
- Intermediaries: Track IVT metrics for various sources
and entities. Prevent invalid activity from flowing through your
platform. Disallow bidding on IVT events.
- Advertisers: Display your creatives to valid requests
only ensuring that humans, not bots, have access and that your
audience data stays intact. Identify problematic sources.
- Publishers: Protect sensitive content on your
properties, such as ad code or videos, from loading on invalid
requests. Prevent auctions from occurring on bad activity shielding
your buyers from IVT exposure.
For the latest company developments and to learn more about ad
fraud protection, go to escalated.io or follow
Escalated on LinkedIn.
About Escalated.io
Escalated.io is an end-to-end ad fraud vendor
designed for use within the entire ad tech ecosystem from the
sell-side to the buy-side. Our range of tools are built for the
real-time detection and blocking of both general invalid traffic
(GIVT) and sophisticated invalid traffic (SIVT) as well as the
measurement of ad viewability to protect ad spend, revenue, or
resources. Escalated.io employs innovative methods that are
designed to solve problems for companies of all sizes and enable
coverage in nearly any scenario. We support web, mobile web,
in-app, and CTV. Learn more at: https://escalated.io
Contact:
Kyle Smith, CEO
1.317.779.3432
379773@email4pr.com
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SOURCE Escalated.io