The new Q6 e-tron is the very first Audi model with
second-generation digital OLEDs.
ROCHESTER, N.Y., July 2, 2024
/PRNewswire-PRWeb/ -- OLEDWorks, the leading global manufacturer of
automotive qualified organic light emitting diode (OLED)
technology, announced today that it is the official supplier of the
digital OLED rear lighting panels in the new Audi Q6 e-tron. The Q6
e-tron features second-generation digital OLED panels, produced
under the Atala brand by OLEDWorks, which marks a tenfold expansion
from six to 60 high-contrast segments per panel since the first
generation.
State-of-the-art Atala OLED technology not
only offers enhanced options for vehicle personalization, but also
contributes to improved communication for the safety of all road
users.
Audi Q6 e-tron drivers enjoy the freedom to individualize their
cars with a choice of up to eight digital light signatures
(depending on the equipment) for the rear digital OLED 2.0 lights.
The six digital rear OLED panels in the Q6 e-tron have a total of
360 individually addressable, software-controlled segments that
offer exceptional communication capability. The segments function
to convey the liveliness and unique personality of the car, with a
new image generated every ten milliseconds via Audi's specially
developed algorithm.
"The exciting launch of the first Audi model with
second-generation OLED rear lights demonstrates the quality of
Atala technology and the unwavering interest in dynamic, digital
automotive lighting," said OLEDWorks CEO David DeJoy. "Audi has been a dedicated ally
throughout the evolution of Atala and the launching of the
first-generation digital OLEDs in the Audi A8 and Q8. We champion
their commitment to providing customers with premier
personalization options and advanced safety communication
lighting."
Audi's digital OLED 2.0 rear lights augment safety functionality
and support Audi's design for new communication methods suitable
for vehicle-to-everything (V2X) applications. Audi's proximity
indication function is expanded in the Q6 e-tron with a
communication light that is integrated with the digital OLED 2.0
rear lights. Relying on swarm data, the communication light is
generated automatically, without the need for a special user
activation. It has a distinct static rear light signature with
integrated warning symbols to alert road users to accidents and
other hazardous road situations. The digital rear OLED 2.0 lights
also activate the communication light with warning symbols for
hazard lights, emergency brake lights, emergency assist and
emergency calls (eCall), rear-end collision alert signals (RECAS),
and roadside assistance (bCall).
To further enhance safety, Audi designed the Q6 e-tron
communication light to include a distinct signature that warns
rear-approaching road users that occupants are planning to exit the
vehicle. This adds an extra dimension to exit warning functionality
that previously only informed occupants, but now extends to other
motorists, pedestrians, and cyclists. The communication light also
includes a recognizable light signature to indicate park assist
status in automated parking mode, increasing safety by
communicating when the car is safe to approach.
"The Audi Q6 e-tron offers truly unique aesthetics with the
world's first active digital light signature that combines our
design of the light's shape and its entire movement," shared Dr.
Werner Thomas, Project Manager
OLED-Lighting at AUDI AG. "This new light design underlines the
core identity of the Audi brand, and we are excited to usher in a
new era of light design with the second generation of digital OLED
technology in the Q6 e-tron."
State-of-the-art Atala OLED technology not only offers enhanced
options for vehicle personalization, but also contributes to
improved communication for the safety of all road users. The Q6
e-tron is a shining example of Audi's progressive leadership in
lighting design—with aesthetics that not only tap into the power of
emotion, but also expand the range of superior functional and
safety features available to their customers.
About OLEDWorks
OLEDWorks is a global leader in the development and production
of automotive qualified organic light emitting diode (OLED)
technology. Its Atala product line offers the brightest, most
reliable, and longest lasting automotive OLED lighting on the road
today. Meticulously crafted to meet the needs of designers and
engineers, Atala enables unparalleled design freedom with
ultra-thin, flexible, and highly segmented OLED lighting. From the
size and shape of segments and panels to dynamic display-like
animations and symbology for superior communication, Atala can be
customized to match any design vision. Elevate your brand and
personalize the human experience with automotive OLED technology
that seamlessly blends aesthetics with functionality.
Atala OLED lighting solutions combine American innovation and
German engineering to meet and exceed automotive industry
standards. Founded in 2010, OLEDWorks is headquartered in
Rochester, NY, and has a
prestigious manufacturing facility in Aachen, Germany. OLEDWorks' state-of-the-art
manufacturing facility is IATF 16949 and ISO 9001, 14001, 45001
certified with full traceability via a factory MES system.
To learn more about Atala OLED technology, visit
http://www.atala.oledworks.com. Learn more about OLEDWorks, the
company behind the technology, at http://www.oledworks.com.
About Audi
The Audi Group is one of the most successful manufacturers of
automobiles and motorcycles in the premium and luxury segment. The
brands Audi, Bentley, Lamborghini, and Ducati produce at 21
locations in 12 countries. Audi and its partners are present in
more than 100 markets worldwide.
In 2023, the Audi Group delivered 1.9 million Audi vehicles,
13,560 Bentley vehicles, 10,112 Lamborghini vehicles, and 58,224
Ducati motorcycles to customers. In the 2023 fiscal year, Audi
Group achieved a total revenue of €69.9 billion and an operating
profit of €6.3 billion. Worldwide, an annual average of more than
87,000 people worked for the Audi Group in 2023, more than 53,000
of them at AUDI AG in Germany.
With its attractive brands and numerous new models, the group is
systematically pursuing its path toward becoming a provider of
sustainable, fully networked premium mobility.
Media Contact
Rowyn Rose, OLEDWorks,
9715174823, rrose@oledworks.com, https://www.oledworks.com/
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SOURCE OLEDWorks