Sun-Maid® Launches All-New Blueberry & Vanilla Yogurt Covered Raisins
18 July 2024 - 11:00PM
Sun-Maid Growers of California, the iconic and innovative dried
fruit snacks brand, is excited to unveil its latest delicious
creation: Blueberry & Vanilla Yogurt Covered Raisins. This new
flavor was developed with the help of the Sun-Maid Board of
Imagination, a creative collective of kids ages 6-12 who work
directly with Sun-Maid executives to bring fresh ideas to life.
The Sun-Maid Board of Imagination embarked on a
fun and top-secret mission to create a new product to captivate
taste buds and spark imaginations. These young innovators
considered everything from color and texture to taste, using their
knowledge of flavor profiles to choose their favorite combination.
The result is a delightful snack made with whole fruit, offering a
unique and delicious blend of blueberry & vanilla flavors.
"We are thrilled to introduce Blueberry &
Vanilla Yogurt Covered Raisins, a product born from the creativity
and enthusiasm of our Board of Imagination," said Steve Loftus,
President and Chief Executive Officer of Sun-Maid. "At Sun-Maid, we
believe in the power of imagination and the importance of listening
to our youngest consumers. This new flavor is a testament to that
commitment and a delicious addition to our range of snacks."
These sweet and creamy treats offer the
indulgence of candy, making them a perfect addition to a daily
routine, whether at home or on the go.
Sun-Maid's Blueberry & Vanilla Yogurt
Covered Raisins are available nationwide at select Walmart, Meijer,
Kroger (starting July 21st), and Giant Eagle (starting August 1st)
stores. This new offering is part of Sun-Maid's mission to provide
a world of delicious snacks made with whole fruit—imagine that!
For media inquiries, please contact:
nfenner@pavone.net
About Sun-Maid Growers of
California: Founded in 1912, Sun-Maid Growers of
California is a farmer's cooperative of hundreds of grower families
with vineyards in California's Central Valley. From childhood to
adulthood and generation to generation, Sun-Maid's innovative
snacks continue to feed imaginations one little red box at a
time—because when imagination is used for good, there's nothing
more delicious! Always starting with a whole fruit you can see and
taste, Sun-Maid continues to offer trusted go-to snacks that are
simple and versatile—imagine that! For more information about
Sun-Maid, visit www.sunmaid.com and follow the brand on social
media including TikTok, Instagram, and Twitter.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/8510a527-c435-498b-a596-50b8d2d44aa5