- In another regional first, Ras Al Khaimah's leading
lifestyle developer will be present throughout the month of August
at Harrods, the world's leading luxury department store, showcasing
its prestigious portfolio of developments to UK and GCC residents
and visitors
Link to Press Kit
RAS AL KHAIMAH, UAE,
Aug. 5, 2024 /PRNewswire/ -- Al
Hamra, a pioneering lifestyle developer and real estate investment
company in Ras Al Khaimah, will be
targeting UK and GCC investors and residents via a special
activation in London at the
world's leading luxury department store, Harrods.
In a first for a regional developer, and running for the whole
month of August, Al Hamra's activation on Harrods' fifth floor will
showcase the exclusive luxury living options at a range of recently
launched premium and ultra-luxury residential properties to
potential investors.
Part of a wider initiative to connect with target audiences in
key locations, Al Hamra's Harrods activation will allow potential
investors to explore Destination Al Hamra in Ras Al Khaimah and the premium lifestyle it
offers.
Among the pipeline of exciting projects being showcased to
Harrods visitors is the Waldorf Astoria Residences Ras Al Khaimah –
the emirate's most prestigious address. Comprising 43 ultra-luxury
residences, penthouses, sky palaces and villas, the development
promises unparalleled living experiences with palatial interiors
and unrestricted views of the Arabian Gulf and the region's first
integrated gaming resort – The Wynn Al Marjan Island.
Al Hamra Waterfront, another premium residential project located
on the shores of the Royal Yacht Club of Ras Al Khaimah, offers 622 apartments, 19
townhouses and a range of world-class leisure and recreational
amenities across five residential towers.
With superb travel links and a business-friendly environment for
investors and entrepreneurs, Ras Al
Khaimah's property values are continuing to rise steadily.
Demand is at an all-time high, driven by sophisticated investors
from a range of nationalities who are choosing the Emirates as a
place in which to live, work, play and invest.
Offering an attractive business environment, the Emirate was
named the fourth-best city for expats to live and work in by the
InterNations Annual Report 2023, and, in 2019, Ras Al Khaimah was ranked 30th for
ease of doing business among 190 economies in the World Bank's
global survey.
Benoy Kurien, Group CEO of Al
Hamra, said: "We are always seeking new and innovative ways to
directly communicate with investors and buyers in our key markets,
and are delighted to be partnering with Harrods – a brand that
shares our values of premium excellence – on this first-of-its-kind
activation for Al Hamra. The Al Hamra team will be present on the
ground in the heart of London for
the entire month of August, highlighting its ultra-luxury and
premium residential projects and the destination's unparalleled
waterfront lifestyle offering to potential new investors.
"The United Kingdom is one of
Al Hamra's primary target markets, and a majority of residents and
investors across Al Hamra's extensive residential portfolio are
from the UK and Europe. Our
expertise in delivering innovative lifestyle experiences and
products in Ras Al Khaimah,
combined with the Emirate's visionary approach, has created an
array of premium real estate opportunities.
"Attracted to Al Hamra's luxurious waterfront lifestyle, these
developments offer a wide range of amenities for residents and
tourists alike, and allied with Ras Al
Khaimah's tax-free, business-friendly environment, we have
seen high levels of demand from this all-important market and look
forward to welcoming visitors to our pop up."
The Harrods activation will be launched under the umbrella of Al
Hamra's strategic five-year plan, which outlines several targets
between 2023 and 2027. It focuses on diversifying revenue streams,
expanding services, and leveraging existing assets to create new
and sustained opportunities for growth via a three-pronged approach
that brings hospitality, retail, and real estate to the
forefront.
For more information on Al Hamra, please visit here.
Note to Editors
About Al Hamra:
Al Hamra is a leading lifestyle development and investment
company, based in Ras Al Khaimah,
UAE. The company has been instrumental in shaping the Northern
Emirate's real estate and investment landscape across residential,
retail, hospitality, leisure, and entertainment since its inception
in 2003.
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