NEW
YORK, Jan. 25, 2025 /PRNewswire/ -- TCL's brand
initiative #TCLforHer has recently been making significant strides
in the global market. With a strong commitment to empowering women,
TCL has garnered numerous prestigious awards around the world.
Recognition includes the Telly Awards, the Asian Television Awards,
the ROI Festival Awards, the Effie Awards, and the Great Wall
Awards.
The award-winning #TCLforHer 2024 marketing campaign centers
around the two brand films "Our Beautiful Game" and "Echoes of
Greatness", which convey the brand's message of empowering women
through technology.
"Our Beautiful Game" conveys the spirit of soccer by
highlighting three exceptional female players: Geyse Ferreira, a
standout player on the Brazil Women's Football Team; Chan Yuenting,
the head coach of China's U16
Women's Team; and Victoria Haydn, a professional soccer
photographer from the UK. Through their inspiring stories and
achievements, the short film elevates TCL's brand image while
inspiring a global conversation about the status and value of
women.
For International Women's Day 2024, #TCLforHer launched a
campaign featuring the TV brand film "Echoes of Greatness,"
inspired by screen legend Dorothy
Cumming. The short film highlights her struggles and journey
in Hollywood, paying tribute to
this early advocate of equality. Dorothy
Cumming played a pioneering role in the 1927 film "The King
of Kings," the first movie to premiere at The Chinese Theatre
on Hollywood Boulevard, known today as TCL Chinese Theatre.
The main characters and production teams of both brand films are
mostly women, highlighting the significance of women narrating
their own stories. By fostering empathy through shared experiences
and blending universal values with various cultural backgrounds,
TCL demonstrates its deep appreciation and respect for women. The
films have received the Silver Telly Awards, which is one of the
highest honors in the global documentary and TV brand film
sectors.
#TCLforHer has made a significant impact through innovative
user-generated content, brand films, short videos, and social media
interactions. These efforts have achieved impressive marketing
results and also fostered meaningful community engagement and
positive social impact. As a result, #TCLforHer has won several
awards, including the 2024 Asian Television Award for Best Brand
Content, the 2024 ROI Festival Bronze Awards (International Group),
the 2024 Effie Bronze Globalization Awards, and the 2024 Great Wall
Awards for Excellence.
As a globally-renowned smart technology brand, TCL has been
committed to "Be Global, Be Caring, Be Tech" since 2021.
#TCLforHer, the first initiative in TCL's culture-focused branding
series, is now in its fourth year. It empowers women worldwide with
technology, fostering an organic motivational ecosystem on the TCL
platform that encourages women to support each other, grow
together, and share their stories.
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SOURCE TCL Technology Group Corporation
