Features Industry-Leading Pet Nutrition and
Full Ingredient Transparency/Traceability
NEW YORK ,
March 22,
2022 /PRNewswire/ -- Better Choice Company (NYSE
American: BTTR) ("Better Choice" or "the Company"), a pet health
and wellness company, today announces the launch of Halo Elevate, a
new super-premium, natural pet food backed by science. The new
brand was formulated with industry-leading nutrient levels to
provide optimal pet health. Recipes with full ingredient
transparency and traceability give pet parents confidence in what
they are feeding their pets.
"We created Halo Elevate to boldly deliver best-in-class
nutrition to pet parents. Our recipes are simple and transparent,
proudly shown on the front of our packaging and directly address
the top five pet health concerns," said Scott Lerner, CEO of Better Choice Company.
"Halo Elevate allows pet parents to confidently upgrade the quality
of their pet food."
Hitting shelves in March at Petco, Pet Supplies Plus and
neighborhood pet stores, Halo Elevate includes 39 SKUs of dry and
wet food for dogs of all ages and breeds. Formulated by prominent
veterinary and nutrition experts, a variety of recipes are
available including grain-free and healthy grain choices, as well
as chicken, red meat, salmon and lamb options. Other features
include:
·
Industry-Leading Critical Nutrition
- Digestive Health – 610 Million Live Probiotics (CFU/LB)
-
- Industry-leading levels of patented probiotics plus prebiotics
help support a healthy digestive system
- Heart and Immunity Support – Guaranteed Taurine and
Antioxidants
-
- Formulated with Taurine to support healthy heart function and
leading levels of the powerful antioxidant Vitamin E for immune
support
- Healthy Skin and Coat – Leading Omega Fatty Acid Levels
-
- Optimally balanced OMEGA 3 and OMEGA 6 fatty acids to support
skin and coat health
- Hip and Joint Support – Leading Glucosamine and Chondroitin
Levels
-
- Glucosamine and Chondroitin replenish nutrients that support
hip and joint health
- Strength and Energy – 90% of Protein from Easily Digestible
Animal Sources
-
- Animal proteins are highly digestible and deliver an optimal
amino acid profile to support muscle health
· Full
Transparency and Traceability
- Ingredient formulation highlighted on the front of product
packaging
- Top 10 ingredients make up 84-97% of the total recipe
- Traceability of all ingredient's origin and purpose is
available on the website
- ZERO fillers such as corn, wheat, soy, lentils or peas
-
· U.S.
Production Facility
- Cooked in the USA using the
world's finest ingredients
- SQF (Safe Quality Foods) 9 certified facility
ABOUT HALO PETS
For over 30 years, Halo Pets has
been committed to delivering innovative pet foods for optimal
health and happiness. Crafted with high-quality, thoughtfully
sourced ingredients and formulated by leading veterinary and
nutrition experts, Halo Pets provides pet parents with natural,
science-based nutrition they can trust. For more information,
please visit halopets.com/pages/halo-elevate.
ABOUT BETTER CHOICE COMPANY INC.
Better Choice Company
Inc. is a rapidly growing animal health and wellness company
committed to leading the industry shift toward pet products and
services that help dogs and cats live healthier, happier and longer
lives. We take a nutrition-based approach to animal health relative
to conventional dog and cat food offerings and position our
portfolio of brands to benefit from the mainstream trends of
growing pet humanization and consumer focus on health and wellness.
We have a demonstrated, multi-decade track record of success
selling trusted animal health and wellness products and leverage
our established digital footprint to provide pet parents with the
knowledge to make informed decisions about their pet's health. We
sell the majority of our dog food, cat food and treats under the
Halo and TruDog brands, which are focused, respectively, on
providing sustainably sourced kibble and canned food derived from
real whole meat, and minimally processed raw-diet dog food and
treats. For more information, please visit
https://www.betterchoicecompany.com.
Company Contact:
Better Choice Company, Inc.
Scott Lerner, CEO
Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
212-896-1254
valter@KCSA.com
Media Contact:
Paramount Public
Relations
Jessica Prah
312-953-3257
jessica@paramountpr.co
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SOURCE Better Choice Company