By Gavin Lower 
 

MELBOURNE--Malaysia's Genting Bhd. (3182.KU) has asked Australian regulators for permission to increase its stake in Echo Entertainment Group Ltd. (EGP.AU) above 10%, a person familiar with the matter said Tuesday.

The move has stoked speculation that a bidding war could erupt over the owner of four casinos including The Star in Sydney and Jupiters on the Gold Coast, with a market capitalization of close to 3 billion Australian dollars (US$3 billion).

Crown Ltd. (CWN.AU), controlled by Australian billionaire James Packer, which operates casinos including Crown in Melbourne and Burswood in Perth, is also seeking approval to increase its own 10% interest in Echo.

One of Genting's units Genting Hong Kong Ltd. (0678.HK) has applied to casino regulators in New South Wales and Queensland states to increase its stake above the 10% individual shareholder cap built into Echo's constitution, the person said. Last week, Genting's Singapore unit announced the company had bought stakes totalling 9.9% of Echo for about A$295.1 million.

Spokespeople for the New South Wales' Independent Liquor & Gaming Authority and Queensland's Liquor & Gaming Commission declined to comment on the application Tuesday. At 0553 GMT, shares in Echo were flat at A$4.19, outperforming the S&P/ASX 200 index, which was down 0.5%.

Echo has long been viewed as a takeover target since it was spun out of wagering group Tabcorp Holdings Ltd. (TAH.AU) last year. It holds an exclusive license to operate in New South Wales state, the home of The Star casino, until 2019, which would be attractive to Mr. Packer who wants to operate a new casino in Sydney.

Genting has plenty of chips to play after another of its subsidiaries raised over US$1.8 billion this year. Genting Singapore announced a bond issue in April worth up to 700 million Singaporean dollars (US$546 million) after raising S$1.8 billion in February. Both fund raisings happened despite the company having a healthy balance sheet.

Buying Echo would help Genting build a regional footprint with access to gateway city Sydney, which hasn't effectively penetrated the Asian VIP gaming market. Echo's casinos -- the other two are in Brisbane and Townsville -- are located in Australian cities where Genting has attempted to win licenses previously.

Speculation that a move on Echo by Mr. Packer could be imminent intensified last week when he endorsed a bid by News Corp. (NWS.AU) for Consolidated Media Holdings Ltd. (CMH.AU). Mr. Packer is the cable television company's largest shareholder and successful completion of that deal would give him around A$1 billion to play with. News Corp. owns Dow Jones Newswires and The Wall Street Journal.

Write to Gavin Lower at gavin.lower@wsj.com

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