Acxiom Expands Asia-Pacific Focus With New Business Development Appointment
06 February 2010 - 3:24AM
Business Wire
Reaffirming its commitment to providing deep customer insight
and multichannel marketing for its multinational clients in the
Asia-Pacific region, Acxiom® Corporation (Nasdaq: ACXM) has named
Barry Adams as director of business development for Asia.
Adams, an established sales professional in the region, will be
based in Hong Kong. He will implement strategies that provide the
highest level of service to Acxiom’s multinational clients in the
region, especially those increasingly expanding their operations
across key sectors including the financial services, retail,
automotive, hospitality and travel industries.
“This move is also strong recognition of Acxiom’s determination
to expand its unique capabilities in China and the Asia-Pacific
region,” said Frederic Jouve, who leads Acxiom’s Greater China
business. “During Barry’s 13 years in sales-related roles in Asia,
he has established himself as a highly experienced customer-focused
professional, with proven skills and a sharp eye for business
development opportunities, which are all essential to our company’s
expansion in the APAC market. Acxiom will be able to provide better
service and respond more promptly to our clients with Barry acting
as a bridge within the region.”
“The great resilience and huge potential of the APAC market has
been proven, and we expect to see even further strengthening of the
market in the near future,” Adams said. “However, significant
challenges still exist for local companies, for whom tailor-made
marketing strategies based on an understanding of their consumers’
behavior are becoming essential. Acxiom, as a global leader in
database marketing, offers deep consumer insights through studying
actual customer behavior and supplements these with innovative
multichannel solutions to meet dynamic market trends. I look
forward to bringing our range of innovative and value-added
offerings to customers in the region.”
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe, Middle East
and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom® is a registered trademark of Acxiom Corporation.
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