The Company’s Digital Impact Division Takes
Home 13 Internet Advertising Competition (IAC) Awards and 18
Communicator Awards
Named IAC ‘Outstanding Advertising Developer’
For the Fourth Consecutive Year
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that its Digital
Impact division, now Acxiom Impact™, has won 11 “Best of Industry”
2015 Internet Advertising Competition Awards (IAC), and was the
sole agency to win two “Best in Show” awards from the Web Marketing
Association at ad:tech San Francisco 2015.
Acxiom Impact’s work was also recognized by the Academy of
Interactive & Visual Arts with 18 Communicator Awards -- three
gold and 15 silver -- from a field of 6,000 entries that were
submitted this season.
Acxiom has recently relaunched Digital Impact, its email and
cross-channel marketing business as Acxiom Impact, an advanced
marketing offering specifically designed to meet the unique needs
of sophisticated enterprise marketers.
The new, upgraded Acxiom Impact platform offers a wide breadth
of features including data-rich targeting and personalization,
flexible analytics and reporting, cross-enterprise collaboration
tools and cross-channel orchestration capabilities. As a recognized
leader in client satisfaction and marketing services, Acxiom Impact
provides a broad range of leading marketing services, including
campaign operations, analytics, marketing strategy, technical
solutions and award-winning creative.
“The Acxiom Impact creative team has again displayed the power
of their creative talents with impressive award wins across several
different categories,” said David Bonalle, general manager at
Acxiom Impact. “These awards highlight Acxiom’s dedication to
redefining 1:1 marketing at scale for our clients and Acxiom
Impact’s strength as a leading provider of email and customer
marketing services.”
Acxiom Impact’s award-winning creative spanned a wide variety of
executions, including email, websites, newsletters, banner ads and
mobile apps, and reflected both individual and multi-channel,
integrated campaigns.
A full list of Acxiom IAC wins includes:
Best in ShowInternational Cosmetics Company – Holiday
Newsletter
Best in ShowInternational Cosmetics Company – Product
Campaign
Best Telecommunication WebsiteEmail Capture
Best Computer: Hardware Email MessageFortune 100
Information Technology Company – Omen Launch
Best Computer: Hardware Email Message CampaignFortune 100
Information Technology Company – New Product Intros
Best Retail Email Message CampaignInternational Cosmetics
Company – Product Campaign
Best Retail Online Newsletter CampaignInternational
Cosmetics Company – Holiday Newsletter
Best Entertainment Mobile ApplicationSony Rewards –
Mobile App
Best Entertainment Online Newsletter CampaignSony Rewards
– Spiderman Earn Campaign
Best Other Email Message CampaignSony Rewards –
PlayStation Onboarding Series
Best Retail Integrated Ad CampaignSony Rewards – Payback
Time Campaign
Best Shopping Email Message CampaignSony Rewards – Summer
Fun Sweepstakes
Best Shopping WebsiteSony Rewards – Cross Marketing
Purchase Program
A full list of Acxiom Communicator Awards includes:
3 GOLD Awards of Excellence: Online Advertising &
Marketing:Gold for Online Advertising & Marketing –
Campaign B-to-CInternational Cosmetics Company – Holiday
campaign
Gold for Online Advertising & Marketing – Landing
PageGold for Online Advertising & Marketing – Campaign
B-to-CSony Rewards – Summer Fun Sweepstakes
2 SILVER Awards of Distinction: Print:Direct Mail,
Marketing/Promotion – Direct MailDirect Mail, Brochure –
Sales PromotionSony Rewards – Payback Time Direct Mail
13 SILVER Awards of Distinction: Online Advertising
& Marketing:Online Advertising & Marketing –
NewsletterInternational Cosmetics Company – Holiday
campaign
Online Advertising & Marketing – MicrositeEmail
Capture Site
Online Advertising & Marketing – Campaign B-to-CSony
Rewards – Spiderman Earn Series
Online Advertising & Marketing – Email
MarketingOnline Advertising & Marketing – Campaign
B-to-CSony Rewards – Insider Specials
Online Advertising & Marketing – Game or
ApplicationSony Rewards – Sony Rewards Mobile App
Online Advertising & Marketing – Email
MarketingOnline Advertising & Marketing – Campaign
B-to-CSony Rewards – PlayStation Onboarding
Online Advertising & Marketing – Email
MarketingOnline Advertising & Marketing – Campaign
B-to-CSony Rewards – Payback Time Campaign
Online Advertising & Marketing – MicrositeSony
Rewards – Cross Marketing Pilot Program
Online Advertising & Marketing – Email
MarketingFortune 100 Information Technology Company – Product
Launch
Online Advertising & Marketing – Campaign
B-to-CFortune 100 Information Technology Company – New Product
Intros
For more information on the full list of 2015 awards, please
visit:http://www.iacaward.org/iac/winners.asphttps://www.communicatorawards.com/awards/
About AcxiomAcxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
About IAC AwardsThe Internet Advertising Competition
(IAC) Awards were developed by the Web Marketing Association to
honor excellence in online advertising, recognize the individuals
and organizations responsible for creating work, and showcasing the
award winning Internet advertising. For more information, visit
http://www.iacaward.org/.
About Communicator AwardsThe Communicator Awards is the
leading international awards program honoring creative excellence
for communication professionals. Founded by communication
professionals over a decade ago, The Communicator Awards is an
annual competition honoring the best in advertising, corporate
communications, public relations and identity work for print,
video, interactive and audio. This year’s Communicator Awards
received thousands of entries from companies and agencies of all
sizes, making it one of the largest awards of its kind in the
world. Please visit www.communicatorawards.com for more
information.
The Communicator Awards is sanctioned and judged by the Academy
of Interactive and Visual Arts, an invitation-only body consisting
of top-tier professionals from a “Who’s Who” of acclaimed media,
advertising, and marketing firms. Please visit aiva.org for a full
member list and more information.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150611005832/en/
AcxiomCorporate Communications:Ines Gutzmer,
404-434-0237ines.gutzmer@acxiom.com(ACXM)
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Sep 2024 to Oct 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Oct 2023 to Oct 2024