REDMOND, Wash., Sept. 16, 2014 /PRNewswire/ -- JC Jacobsen
founded his brewery, Carlsberg, more than 160 years ago to serve
the Danish market. Recently the company has experienced tremendous
growth, particularly within the past 14 years, expanding from a
local production base of just six markets in 2000 to now the
fourth-largest brewer of beer in the world with a roster of 500
different brands. This development has brought about the challenge
of incorporating globally dispersed businesses into one company
while ensuring each beer lives up to Carlsberg's high standard of
excellence. Cutting-edge technology from Microsoft has made it
possible to centrally manage Carlsberg's operations around the
world.
The Carlsberg Group introduced a vision for business it calls
"GloCal," which aims for global efficiency while staying true to
its local roots. When deciding how technology could be used to play
a role in enabling this vision, the company chose Microsoft Office
365 to implement a complete productivity and collaboration solution
that employees can use to connect with each other.
"One way we are helping our employees work better together is by
deploying Office 365," said Etienne
Dock, vice president of IT architecture and sourcing at
Carlsberg. "No matter what device or distance, the cloud is
breaking down traditional barriers so we're better able to focus on
brewing the best beer in the world."
Employees use Microsoft Exchange Online for email and
calendaring; they take advantage of Microsoft Lync Online to
connect via webconferencing and instant messaging; virtual teams
are collaborating on projects using Microsoft SharePoint Online;
and employees are adopting the Yammer Enterprise social networking
platform for messaging and collaboration.
The Carlsberg Group is also taking advantage of Office 365's
integrated productivity and collaboration services to launch the
Carlsberg Supply Chain (CSC) — its most important GloCal initiative
— to help streamline its global supply chain. CSC uses the
webconferencing, instant messaging and collaborative team sites
within Office 365 services to centrally manage the procurement,
production, logistics and planning functions that previously
occurred in isolation across the world.
"Beer is heavy, so we don't want to transport it very long
distances," Dock said. "And breweries are capital intensive, so we
don't want to build too many. CSC gets huge business value from
using Office 365 as a global collaboration tool to interact with
our global markets and exchange the information we need to
fine-tune the balance between these variables to optimize our
operations and save money."
With user-friendly tools and a social networking platform that
opens up the lines of communication using virtually any device from
anywhere, the company is reinventing itself as a true "family of
brands in a world of diversity." Because its global workforce is
more connected, the company can satisfy customers at less cost.
Today, sales representatives working with pubs and restaurants in
140 markets use mobile devices to share customer insights with
colleagues around the world, so the company can continue to deliver
the flavors its beer-loving customers enjoy.
"That's because we gain the efficiencies of business done on a
global scale, while staying close to our local markets," Dock said.
"Thanks to Office 365, we're becoming a true GloCal
organization."
More information about how organizations are turning to
Microsoft technology is available on the Microsoft Customer
Spotlight newsroom.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide
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SOURCE Microsoft Corp.