Prenetics Unveils IM8 to U.S. Consumers with Co-Founding Partner David Beckham
22 January 2025 - 12:30AM
IM8, a premium supplements brand co-founded by David Beckham,
hosted its U.S. unveiling event in New York City on January 14. The
two-part event featured an Inside Out Wellness session with
holistic health advocate Deepak Chopra, M.D., and David Beckham,
followed by An Evening with IM8 featuring stage conversations
with IM8’s Scientific Advisory Board (SAB) and
co-founding partner of IM8, David Beckham. This event
solidified the brand's U.S. presence following IM8’s official
launch on November 18, 2024.
The IM8 Inside Out Wellness session included a
tasting of the company’s hero product, Daily Ultimate Essentials, a
meditation session with Deepak Chopra, and a conversation between
best-selling author and fitness personality, Tunde Oyeneyin,
and David Beckham about his wellness journey with
IM8.
The evening event featured a panel moderated
by Emily Goldman, Deputy Editor at Prevention Magazine with
Dr. Dawn Mussallem, Dr. Suzanne Devkota, and Dr. James
DiNicolantonio of IM8’s Scientific Advisory Board. Following
the SAB panel, co-founding partner, David Beckham sat down
with Fast Company Senior Editor, Jeff Beer, to discuss why he
wanted to become a co-founding partner of IM8, the importance of
IM8's strong scientific foundation, and how his health journey has
evolved throughout his career as a professional athlete.
Customer interest in IM8 surged after David
Beckham appeared on the TODAY Show and when health, fitness
and lifestyle influencers shared the IM8 story with their global
audiences. This comes on the heels of IM8 Daily Ultimate
Essentials’ NSF Certified for Sport® certification, a globally
recognized standard for supplement safety, quality, and
transparency.
“Today is about more than just launching a
product. It’s about starting a movement—a commitment to empowering
people to live healthier, more vibrant lives,” said IM8 co-founding
partner and CEO, Danny Yeung.
"I’ve been drinking IM8 every day for six
months, and I feel the difference. Health has always been a
priority for me, and with IM8, we set out to create something truly
effective. Backed by science, built for daily life—IM8 works,” said
IM8 co-founding partner David Beckham.
Event Imagery: HERE
Press Kit: HERE
Press Contact:Jack TaylorPublic
RelationsIM8@jacktaylorpr.com
Angela CheungInvestor Relations / Corporate
FinancePrenetics Global Limitedangela.hm.cheung@prenetics.com
About IM8IM8 is the pinnacle of
premium core nutrition, born from a collaboration between David
Beckham as a co-founding partner, and an elite team of scientists
spanning medical professionals, academia and space science.
Combining cutting-edge science with nature’s most potent
ingredients, IM8 delivers a holistic, science-backed approach to
health, empowering you to live your most vibrant life.
https://IM8Health.com/
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