- A consortium of 30 brokers will offer the entire A88 beverage
line to large regional accounts across the hospitality and
foodservice industry.
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”) is a producer of premium bottled alkaline water,
flavor-infused waters, and CBD-infused products sold under the
brand names Alkaline88®, A88 Infused™, and A88CBD™, respectively.
Today, the Company announces that it has added a new foodservice
broker, IBA Foodservice, to present the A88 family of beverage
products to the entire hospitality channel.
“We now have two formidable partnerships in DOT Foods and IBA
Foodservice to help us gain share in the Hospitality and
Foodservice channel,” stated Ricky Wright, President and CEO of The
Alkaline Water Company. “IBA is a highly respected professional
foodservice sales and marketing organization comprised of thirty
successful agencies. With deep, long-term market-by-market
relationships, the IBA has stellar local expertise in a
well-connected, collaborative, and nationally respected alliance of
independent brokers. Between our two partners, we expect DOT Foods
to provide access to large national accounts, and IBA to help us
penetrate the large regional accounts across the entire hospitality
and foodservice ecosystem. These partners give us the scale and
scope to drive our growing lifestyle brands in the sizeable
on-premise market estimated at over $14 billion by Beverage
Marketing Corporation. This segment includes restaurants, hotels,
airports, stadiums, hospitals, schools, colleges/universities,
parks, golf courses, health and fitness clubs, coffee shops, etc.
We expect our single-serves, including A88 Infused flavors,
eco-friendly aluminum bottles, and A88CBD infused lemon-lime water
to do exceptionally well in the channel.”
The Independent Broker Alliance (IBA)
The IBA is an alliance of 30 independently owned and operated
foodservice sales agencies that engage with industry clients at the
local, market, regional, and national levels. The IBA approach
rests on a foundation of strategic, results-driven commitment to
delivering objectives that ultimately produces a portfolio of
success. The Team of over 500 professionals with extensive sales,
marketing, and merchandising experience is based on integrity,
commitment, passion, and performance. The IBA members are known for
and proud of their culture of innovation, execution, and
entrepreneurialism.
The Alkaline Water Company
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested hemp extract salves, balms, lotions, essential oils, and
bath salts, along with broad-spectrum hemp, powder packs, oil
tinctures, capsules, and gummies.
To purchase A88CBD™ products online, visit us at www.A88CBD.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: the statement relating to the addition of IBA
Foodservice to accelerate growth in the hospitality channel; that
the Company expects DOT Foods to provide access to large national
accounts, and IBA to help the Company penetrate the large regional
accounts across the entire hospitality and foodservice ecosystem;
and that the Company expects its single-serves, including A88
Infused flavors, eco-friendly aluminum bottles, and A88CBD infused
lemon-lime water, to do exceptionally well in the hospitality and
foodservice channel.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp/CBD; the fact that
consumers may not embrace and purchase any of the Company’s
CBD-infused products; the fact that the Company may not be
permitted by the FDA or other regulatory authority to market or
sell any of its CBD-infused products; additional competitors
selling alkaline water and enhanced water products in bulk
containers reducing the Company’s sales; the fact that the Company
does not own or operate any of its production facilities and that
co-packers may not renew current agreements and/or not satisfy
increased production quotas; the fact that the Company has a
limited number of suppliers of its unique bulk bottles; the
potential for supply-chain interruption due to factors beyond the
Company’s control; the fact that there may be a recall of products
due to unintended contamination; the inherent uncertainties
associated with operating as an early stage company; changes in
customer demand and the fact that consumers may not embrace
enhanced water products as expected or at all; the extent to which
the Company is successful in gaining new long-term relationships
with new retailers and retaining existing relationships with
retailers; the Company’s ability to raise the additional funding
that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the
industry in which the Company operates and market conditions. These
forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201119005291/en/
The Alkaline Water Company Inc. Richard A. Wright President and
CEO, or
Sajid Daudi Director of Investor Relations & Corporate
Communications 800-923-1910 investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233 jessica@elev8newmedia.com
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