In Time for National Hug Day, SKOOSHERZ Design
is Perfect for Big, "Skooshy" Hugs
ST. LOUIS, Jan. 18, 2024 /PRNewswire/ -- Build-A-Bear
Workshop unveils a new line of collectible plush friends,
SKOOSHERZ, that are uniquely styled for optimal squishing and
hugging benefits. Named after a hug, or a "skoosh," these adorable
spherical furry friends are made with an ultra-soft plush and extra
huggable stuffing making them perfect for "skooshing." SKOOSHERZ's
new look and feel are a departure from the iconic brand's signature
assortment of make-your-own plush friends and will feature a
variety of characters at the initial launch with new collectible
versions of these charming friends expected to be released
throughout the year.
SKOOSHERZ AND NATIONAL HUG DAY
As a teddy bear hug
authority, Build-A-Bear was inspired to create the extra huggable
SKOOSHERZ as research indicates hugs improve emotional and physical
wellbeing by increasing oxytocin levels (also known as the "cuddle
hormone") to promote a sense of security. Launching in anticipation
of National Hug Day on January 21,
Build-A-Bear's new SKOOSHERZ collection is expected to benefit many
with a big happy "skoosh" (or perhaps ten), which is aligned with
company mission to add a little more heart to life.
Build-A-Bear will be celebrating National Hug Day across the
region with a special introductory promotion for SKOOSHERZ. Now and
for a limited time, select Build-A-Bear Workshops and
BuildABear.co.uk will offer guests an opportunity to buy SKOOSHERZ
for a special price of £9.00 (standard retail price of £18.00) with
the purchase of a make-your-own furry friend.
"Our fresh SHOOSHERZ line is a tangible representation of the
feel-good ethos behind the Build-A-Bear brand, and our goal with
this new collection is to amplify the proven benefits of a big
skooshy hug," said Sharon Price
John, President and Chief Executive Officer at Build-A-Bear.
"For over 25 years Build-A-Bear has been sharing furry friend hugs
with guests of all ages and we are delighted to continue this
tradition with this fun, new offering!"
SKOOSH, SQUEEZE AND SHOP!
The initial collection of
SKOOSHERZ new huggable friends features five fan-favourite
Build-A-Bear characters, including a new version of the
best-selling Toy of the Year Finalist, Axolotl. The character
designs are a fresh take from the iconic make-your-own plush from
the brand. Utilising a new rounded huggable design and adorable
styling to bring smiles to guests' faces, the initial launch will
include:
- SKOOSHERZ Pink Axolotl: Our fan-favourite pink
axolotl transforms into a large, round plush which has the
axolotl's signature smiley face with fuzzy pink gills on its side.
Make a splash with this ultra huggable axolotl friend!
- SKOOSHERZ Rainbow Sparkle Teddy Bear: SKOOSHERZ
Rainbow Sparkle Teddy Bear is an exciting new addition to this line
of collectible plush! With its rainbow fur, sparkly ears and
irresistible smile, this huggable bear provides a colorful
skoosh.
- SKOOSHERZ Red Raptor: Give DINO-mite hugs with
this adorable SKOOSHERZ Red Raptor! Our SKOOSHERZ are known for
their huggable shape, and this Red Raptor plush delivers on the
prehistoric fun thanks to its red stripes and toothy smile.
- SKOOSHERZ Spring Green Frog: If you haven't
experienced a SKOOSHERZ hug yet, HOP TO IT! This popular Spring
Green Frog can't wait to leap into your collection. With its bright
green fur and adorable froggy face, this SKOOSHERZ frog will become
anyone's new best friend.
- SKOOSHERZ Strawberry Cow: This SKOOSHERZ
Strawberry Cow makes an udderly adorable pal! With its pink
splatter fur and little white horns, this circular cow plush takes
farm fun to the next level.
For more information on SKOOSHERZ, visit BuildABear.co.uk.
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
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