Chipotle Spices up Its Menu with Chorizo
29 June 2016 - 11:00PM
Business Wire
Chorizo provides exciting new option; maintains Food with
Integrity standards
Chipotle Mexican Grill (NYSE: CMG) announced that it is
adding chorizo, a spicy chicken and pork sausage, as a new menu
item in select cities beginning today. Chipotle will introduce
chorizo in its restaurants in Columbus, OH; New York City (in
Manhattan locations); Sacramento, CA; and San Diego; as well as at
one restaurant in Denver and its Dulles International Airport
location in the Washington, DC area. The company expects to expand
chorizo to all of its U.S. restaurants this fall.
Chipotle’s chorizo is made with a blend of pork and white-meat
chicken and is seasoned with paprika, toasted cumin and chipotle
peppers, a recipe developed by Chipotle’s team of chefs. It is
cooked in each restaurant by searing it on a hot grill to give it a
perfect char.
“Since we opened the first Chipotle 23 years ago, our menu has
changed very little, and our focus has been on constantly improving
the quality and taste of the food we serve,” said Steve Ells,
founder, chairman and co-CEO of Chipotle. “While we have never been
opposed to changing our menu, we only do so when we think there’s
an opportunity to add something that is really unique but that fits
within our overall menu, and where we can find ingredients that
meet our high standards.”
The pork and chicken used to make Chipotle’s chorizo is
Responsibly Raised™ (from animals that are raised in more humane
ways and without the use of antibiotics or added hormones), just
like Chipotle’s other meats.
For years Chipotle has been a leader in providing what the
company calls Food With Integrity: fresh ingredients grown and
raised with respect for farmers, animals and the environment, and
prepared using classic cooking techniques. Through this quest,
Chipotle has achieved a number of important milestones, including
its use of Responsibly Raised meat, local and organically grown
produce, pasture-raised dairy, and non-GMO ingredients for all of
its food.
Chorizo will be available in burritos, tacos, burrito bowls and
salads and can be combined with other signature ingredients.
For more information, please visit Chipotle.com/chorizo.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads made from fresh, high-quality raw ingredients, prepared
using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh,
but that — where possible — are sustainably grown and raised
responsibly, with respect for the animals, the land and the farmers
who produce the food. In order to achieve this vision, we focus on
building a special people culture that is centered on creating
teams of top performers empowered to achieve high standards. This
people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more
than 2,000 restaurants, including 26 Chipotle restaurants outside
the US and 14 ShopHouse Southeast Asian Kitchen restaurants, and is
an investor in an entity that owns and operates four Pizzeria
Locale restaurants. For more information, visit Chipotle.com.
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ChipotleChris Arnold, 303-222-5912carnold@chipotle.com
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