Sally Hansen® Celebrates 10 Iconic Years of Miracle Gel™ With a Birthday Collection
07 February 2024 - 12:00AM
Business Wire
This year, Sally Hansen Miracle Gel™ polish celebrates its 10th
anniversary with the launch of a special Miracle Gel™ Birthday
collection, including a shade in the standout Sally Hansen
orange!
Miracle Gel™ launched 10 years ago with a first to market
innovation making the polish the #1 Total Cosmetic Launch of 2014.
Since then, the collection has expanded with over 100 shades and
has stood the test of time, becoming a staple for at-home manicure
enthusiasts across the nation. As the #1 Gel Hybrid in the US,
Miracle Gel™ offers a chip-resistant, salon quality manicure that
delivers up to 10 days of color and shine*, without the use of a UV
lamp. The birthday collection offers the same reliable chip-free
results in 8 festive crème and shimmer shades for a soft glam nail
look that’s perfect for any occasion all year long. Each bottle
features a collectable limited edition birthday cake decoration and
glitter cap to celebrate this milestone moment.
“Our beloved Miracle Gel™ formula has truly stood the test of
time and we can hardly believe we are celebrating ten years! With
the rise of DIY manicures, our gel-hybrid polish has proven to be
one of the highest performing products in the cosmetics for salon
quality results from the comfort of their home. Our birthday
collection is a celebration of color and of our loyal consumers who
have made this product the #1 gel-hybrid polish worldwide, year
after year,” said Celia Tombalakian, Global Vice President for
Sally Hansen®.”
The Sally Hansen® Miracle Gel™ Birthday collection
features a range of 8 party-ready Miracle Gel™ shades:
Miracle Gel™ shades
- It’s Sherbert Day (crème periwinkle)
- Brewberry (crème plum)
- Party of Hue (crème pink)
- Affairy to Remember (shimmer color flip)
- Figgin’ Love Hue (crème purple)
- Twinkle Whites (shimmer white)
- Pink an Outfit (crème light pink)
- Gel-ebrate (crème orange)
To commemorate this milestone, Sally Hansen will be flying an
orange CGI balloon of a Miracle Gel bottle over NYC! Follow
@sally_hansen on Instagram to catch a glimpse of the balloon making
its way over to the Empire State Building and around the world.
Sally Hansen® Miracle Gel™ Birthday collection will be
available in January 2024 in mass-merchandisers, drugstore, food,
e-commerce retailers nationwide, and anywhere you find Sally Hansen
beauty products. For more information, please visit
sallyhansen.com.
*when used with the Miracle Gel Color Grip Primer and Top
Coat
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in
1946 by Sally Hansen herself. The groundbreaking Hard As Nails
product, patented in 1957, marked the beginning of Sally Hansen's
legacy. Through the decades, Sally Hansen has become synonymous
with cutting-edge beauty solutions and creativity without limits,
pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty
products and making salon-quality results available to everyone
at-home. With a rich heritage of innovation and a dedication to
customer satisfaction, the brand's mission is to make self-care a
state-of-mind and empower individuals with the confidence to
express their unique beauty. Learn more at sallyhansen.com or
Instagram
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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Ilana Donner / ilana.donner@hellommc.com
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