Recognized for brand leadership with its "Timing is
Everything" controlled release platform for oral drug
delivery.
NEW
YORK, Jan. 14, 2025 /PRNewswire/ -- IFF
(NYSE: IFF) Pharma Solutions, a global leader in polymer
innovations, announced today that it has won the 2024
Pharmaceutical Technology Excellence Awards' Brand Leadership
category for its "Timing is Everything" campaign. The campaign
features IFF's newly designed controlled release platform, which
provides customers with solutions at every turn.
This award recognizes "Timing is Everything" campaign for its
strategic marketing tactics, creativity and leadership. The
campaign focuses on building an integrated thought leadership
platform for controlled release through storylines and cohesive
branding. It includes a three-pronged approach with a social media
teaser countdown, video and microsite.
"We are honored to receive this esteemed recognition for our
'Timing is Everything' campaign that highlights our controlled
release portfolio," said Lisa M.
Miree-Luke, global communications director, IFF Pharma
Solutions. "This award is a testament to our trailblazing products
and the passionate teams behind them. METHOCEL™─Pioneering Then,
Innovating Now; ETHOCEL™─Proven Time After Time and
POLYOX™─Versatile Across Complex and Unique Applications, they are
not just taglines but promises we stand by. We are committed to
driving innovation, quality and helping to enable our customers'
successes."
The "Timing is Everything" campaign elevates brand awareness and
culminates in the creation of a best-in-class dedicated thought
leadership platform for controlled release polymers in the
excipients industry. The platform educates visitors about
pharmaceutical formulations that benefit patients and the
importance of controlled release of active ingredients through
comprehensive materials such as white papers, webinars and
articles.
The Pharmaceutical Technology Excellence Awards honors the most
significant achievements and innovations in the pharmaceutical
industry. Powered by GlobalData's business intelligence, the awards
recognize the people and companies leading change and shaping the
future of the industry.
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Contact:
Emily Kaufman
Global Communications Specialist
+1 9086705691
Emily.Kaufman@iff.com
SOURCE IFF
