Plus, Fans Can Enter for a Chance to Win a
Memorialized Piece of the Winning Edible Mascot
CHICAGO, Dec. 4, 2024
/PRNewswire/ -- After weeks of speculation, Pop-Tarts® has
unmasked fan-favorite Frosted Cinnamon Roll as the mystery
third flavor making its triumphant return at this year's Pop-Tarts
Bowl. Appearing as an Edible Mascot alongside Frosted Hot Fudge
Sundae and Frosted Wild Berry, Frosted Cinnamon Roll will compete
to achieve the ultimate pastry dream of being eaten by the winning
team.
Back and better than ever, fans will find this highly requested
flavor returning to shelves nationwide over the next few weeks. In
the meantime, a hyper-limited drop of this once-discontinued
toaster pastry is now for sale at https://shop.poptarts.com.
"We're always listening to our fans and are very happy to
deliver one thing they're truly hungry for: the return of Frosted
Cinnamon Roll," said Heidi Ray,
Senior Director of Marketing, Pop-Tarts. "We know Pop-Tarts fans
love to debate our flavors and were blown away by the level of
engagement and speculation over the last two weeks, including
correct guesses for Frosted Cinnamon Roll! To everyone who has
flooded our comments and customer service to bring back this
fan-favorite flavor, we're proud to say, in the words of Frosted
Strawberry, 'Dreams really do come true'."
FANS HAVE MORE CRAZY GOOD WAYS TO ENJOY THIS YEAR'S
POP-TARTS BOWL
Now that all three flavors are revealed, they will compete to be
America's next favorite Edible Mascot, stopping at nothing to be
consumed. In a new content series available on the brand's YouTube
channel, fans can witness all three mascots train for their moment
in the spotlight.
While the Bowl's MVP will ultimately choose which Edible
Mascot makes it to 'Mouth Heaven,' fans can still make their voices
known by voting for the flavor they'd want to see eaten by the 2024
Pop-Tarts Bowl Champions. To help the MVP decide, the results of
the fan vote will be shown on the jumbotron in the stadium at the
end of the game.
Fans who match the MVP's final pick will be entered into a
random drawing for a chance to win a memorialized piece of the
winning Edible Mascot – yes, the same one the winning team enjoys –
along with a year's supply of Pop-Tarts toaster pastries. Votes can
be made on PopTarts.com/Bowl now until the end of the fourth
quarter at the Pop-Tarts Bowl on December
28. No purchase necessary, see full rules here.
But that's not all! Whether watching from the stands or from
your couch, there's more to this year's Pop-Tarts Bowl,
including:
- Pop-Tarts Printed Fun Mascot Packs: Now available
at retailers nationwide for a limited time in two flavors – Frosted
Strawberry and Frosted Apple Turnover (a Walmart® exclusive) – each
pastry is printed with various images to commemorate the best
moments from last year's Pop-Tarts Bowl.
- Fan Fest: Prior to
kickoff on December 28, the Pop-Tarts
Bowl Fan Fest – located just outside Camping World Stadium in
Orlando, Florida – will bring so
much Crazy Good fun to game day.
- In-Stadium Concessions: For fans in attendance,
Pop-Tarts is putting a sweet twist on college football concessions
with treats available for purchase like Pop-Tarts PB&J
Pretzels, Hot Fudge Pop-Tarts Ice Cream Sundaes, Pop-Tarts Boston
Creme and Strawberry Trifles and, back from last year, End Zone
Pop-Tarts Cheesecakes.
- Community Support: Pop-Tarts® is donating
$50,000 to Extra Yard for Teachers
this season, so teachers can help kids' Crazy Good dreams
come true. Learn more at
www.cfp-foundation.org/extra-yard.
Tune in to watch the 2024 Pop-Tarts Bowl on December 28 at 3:30 p.m.
ET on ABC. You won't want to miss a moment of the action
planned for on and off the field!
Follow @PopTartsUS on Instagram, @PopTarts on TikTok and
@PopTartsBowl on your favorite social media platform to catch all
the Crazy Good moments Pop-Tarts has in store.
About the Pop-Tarts Bowl
In 2023, Pop-Tarts signed a
multi-year agreement with Florida Citrus Sports to become the new
title sponsor of the Pop-Tarts Bowl game. Since 2014, the bowl has
matched the top selection from the ACC (inclusive of Notre Dame) outside of the College Football Playoff
against the second selection from the Big 12 outside of the CFP at
Camping World Stadium in Orlando,
Florida. The 2024 Pop-Tarts Bowl will air live on
December 28 at 3:30 p.m. ET on ABC. The New
York Times said the 2023 Pop-Tarts Edible Mascot campaign
"won the internet" and the campaign was awarded the Cannes Lions
Grand Prix in the Brand Experience and Activation category, as well
as a Grand Clio, an Andy IDEA award, a gold Jay Chiat Award and named the Brand Activation
of the Year at the Sports Business Journal Awards.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About Florida Citrus Sports
Florida Citrus Sports is a
not-for-profit event management organization dedicated to
positively impacting the Orlando
region while enhancing the quality of life in Central Florida through world-class events,
including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida
Blue Florida Classic, the FC Series and the Camping World Kickoff.
For more information, visit FloridaCitrusSports.com.
Abbreviated Terms & Conditions
NO PURCHASE
NECESSARY. Sweepstakes is open only to legal residents of the fifty
(50) United States and
District of Columbia and are
eighteen (18) years of age or older at time of entry. Begins
12/4/24 at 8:20:00 AM (ET) and ends 12/28/24 at 6:00:00 PM
(ET). For details on how to enter and/or for complete
Official Rules, go to PopTarts.com/Bowl. Entry is free. Subject to
complete Official Rules. Void where prohibited. Sponsor: Kellanova,
South Tower, One Kellogg Square,
Battle Creek, MI 49016.
©2024 Kellanova
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Rebecca Jakush
(312) 988-2281
rjakush@webershandwick.com
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SOURCE Kellanova
