New agentic and generative AI capabilities in
Oracle Fusion Cloud Sales help enhance customer engagements and
accelerate sales processes
DUBAI, UAE, Jan. 21,
2025 /PRNewswire/ -- Oracle CloudWorld
Tour -- Oracle today announced new AI agents and
generative AI capabilities within Oracle Fusion Cloud Sales to
help sales teams create more meaningful engagements and accelerate
sales processes. Part of Oracle Fusion Cloud Customer Experience
(CX) and available to customers today, the new AI capabilities
leverage connected data from across finance and supply chain to
help sales teams create personalized, contextually relevant
experiences for each account.
"Sales processes have become overcomplicated and with so many
administrative and complex tasks required, sales teams are
struggling to find the time needed for effective and meaningful
customer communication," said Rob
Tarkoff, executive vice president and general manager,
Oracle Cloud CX. "The new AI agents and generative AI
capabilities within Oracle Cloud Sales eliminate many of these
rigid and time-consuming tasks, which enables sales teams to boost
productivity and create more impactful connections with
customers."
The new AI agents and generative AI capabilities in Oracle Cloud
Sales help sales teams save time and devote more resources to
developing customer relationships. The latest AI innovations in
Oracle Cloud Sales include:
- Customer engagement agent: Helps sales teams save time
and improve productivity by streamlining customer communication.
For example, the agent can quickly generate customer-ready emails
designed to bypass spam filters, while also enabling sales
representatives to adjust the tone and call-to-action for their
specific audience.
- Customer records agent: Helps sales teams more
efficiently maintain up-to-date account activity records. For
example, the AI agent can summarize recent account activity,
organize meeting notes, and automatically input them into the
system for internal team access and collaboration. To meet the
needs of different sales teams, the agent can also proofread and
reformat meeting notes, such as incorporating bullet points or
action items.
- Customer intelligence assistant: Helps sales teams
quickly get up to speed on accounts and develop more meaningful
customer connections. For example, the generative AI-powered
assistant can quickly produce a summary of the account, including
recent activity, current sentiment, and contract status, by
leveraging end-to-end data from sales, finance, and supply chain to
deliver a more holistic, personalized, and contextually relevant
account overview.
- Multilingual support: Helps sales teams seamlessly
connect with global audiences. For example, embedded generative AI
capabilities help sales teams to quickly translate customer
engagements and interact with customers in other languages.
According to Gartner®, "Generative artificial
intelligence (GenAI) is reshaping the sales technology
landscape, offering innovative solutions in areas such as
prospecting, sales analytics, forecasting and sales enablement.
Tools infused with GenAI capabilities embed in use cases across the
sales function, supporting key priorities such as revenue growth,
GTM, cost optimization and risk mitigation."
Gartner also predicts that "By 2026, B2B sales organizations
using generative-AI-embedded sales technologies will reduce the
amount of time spent on prospecting and customer-meeting prep by
over 50%."
Part of Oracle Fusion Cloud Applications Suite, Oracle Cloud
CX is a connected suite of
applications leveraging AI capabilities to help
organizations create, manage, serve, and nurture lasting customer
relationships across marketing, sales, and service. Embedded
AI acts as an advisor and assistant helping to analyze
connected data across marketing, sales, and service to enhance
operational efficiency and improve customer experiences.
Gartner, Inc., 13 Generative AI Use Cases for B2B Sales, by
Adnan Zijadic, Dan Gottlieb, Ilona
Hansen, May 28, 2024. GARTNER
is a registered trademark and service mark of Gartner, Inc. and/or
its affiliates in the U.S. and internationally and is used herein
with permission. All rights reserved.
About Oracle
Oracle offers integrated
suites of applications plus secure, autonomous infrastructure in
the Oracle Cloud. For more information about Oracle (NYSE: ORCL),
please visit us at www.oracle.com.
Trademarks
Oracle, Java, MySQL and NetSuite are
registered trademarks of Oracle Corporation. NetSuite was the first
cloud company—ushering in the new era of cloud computing.
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SOURCE Oracle
