AUBURN
HILLS, Mich., June 28,
2022 /PRNewswire/ --
- DodgeHWY93.com connects the open road with the 93 days of
summer, charting a summer course across the U.S. for its owners and
enthusiasts
- HWY93 will include a curated list and interactive map of
events, drag strips, iconic drives, restaurants, roadhouses,
lodging and other attractions that the Brotherhood of Muscle can
use to build their ultimate summer roadmap
- Fans can also submit their own content and recommendations for
locations to be added to HWY 93 throughout the summer using
#DodgeHWY93
- Dodge will collect its owners' and enthusiasts' user-generated
content, including the 93 days of summer, to feature in an
upcoming national marketing campaign
- In this first-of-its-kind muscle car marketing
campaign, The Real Brotherhood of Muscle, Dodge puts
its fans and drivers in the national spotlight
- Dodge brand will search across social media channels, including
YouTube, Facebook, TikTok and Instagram
Dodge is charting a course along HWY 93 for its owners and
enthusiasts this summer, connecting 93 Dodge-inspired events and
locations across America — one for each day of summer. Dodge is
curating a list of places that embody the daring, authentic spirit
of Dodge. The Dodge HWY 93 campaign officially launched on
June 22 and runs through September 22, 2022.
"HWY 93 is more than just a highway, it's a mindset; one that
stretches across all 93 days between June and September, past the
coolest events and hottest locations in America," said Tim
Kuniskis, Dodge brand chief executive officer – Stellantis. "Summer
is the best time of year for Dodge, it's when the shackles of
winter come off, and drivers are free to get the absolute most out
of the longest days of the year. And Dodge, with the Brotherhood of
Muscle, is going to blaze a path across the United States that leaves no roadhouse,
rest stop or drag strip unturned.
"And with more than 13 million – and growing – devoted fans
across our social media channels, Dodge has automotive's most
active and engaged muscle car following, and their passion and
excitement for the brand are all but impossible to recreate on our
own," Kuniskis added. "So we're going to collect user-generated
content from our biggest fans, including the 93 days, and put our
Real Brotherhood of Muscle in the driver's seat of the Dodge
brand's next national campaign."
Fans can go to DodgeHWY93.com to begin charting their summer
course. As Dodge enthusiasts make their way across the U.S., they
can also submit their own content and recommendations for locations
to be added to HWY 93 throughout the summer using #DodgeHWY93.
Select user content will also be featured on DodgeHWY93.com. To get
on the list, each event and location must feel like a uniquely
Dodge experience. Forget mainstream or vanilla, Dodge is choosing
only the most thrilling events and oddest attractions for summer
travelers to enjoy.
The campaign will include TV, social media and digital content
running throughout the summer. DodgeHWY93.com will include a
curated list and interactive map of events, roadhouses,
restaurants, rest stops, races, including the iconic Roadkill
Nights on Woodward Avenue in Michigan, dragstrips, iconic/scenic drives,
lodging, sporting events and other attractions that Dodge owners
can use to build their ultimate summer road map.
After the 93 days of summer, Dodge will launch its new The Real
Brotherhood of Muscle national advertising campaign featuring the
real Dodge stars. We will scour social media platforms, including
YouTube, Facebook, TikTok and Instagram, seeking out the most
compelling video content from Dodge enthusiasts to integrate into
the campaign, which will run across multimedia, including
television and social media channels.
Dodge is encouraging the Brotherhood of Muscle to help the brand
in its search by posting and sharing their favorite content across
their social media channels to bring awareness to their videos and
photos. Dodge enthusiasts will need to post or share their content
with the hashtag #ThatsMyDodge and #ad across their social channels
to bring awareness to their content. Dodge is focused on content
showing legal, safe driving practices and discourages owners from
filming or posting anything dangerous, hazardous, illegal or
harmful to the Dodge brand.
Dodge is looking for content that shows off the unique culture
of American muscle enthusiasts. And while donuts and burnouts on
closed courses have become a signature of the brand, Dodge will be
digging much deeper, searching for content where owners show off
not just their vehicles and modifications, but how they care for
their HEMI®, Hellcat or Scat Pack, how they use them and even where
they park their ride.
The Dodge brand's HWY 93 campaign is being created in
partnership with Doner agency in Michigan. The Real Brotherhood of Muscle
campaign is being developed in partnership with Austin-based GSD&M.
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit
of brothers John and Horace Dodge.
Their influence continues today as Dodge shifts into high gear with
muscle cars and SUVs that deliver unrivaled performance in each of
the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT
versions of every model across the lineup. For the 2022 model year,
Dodge delivers the drag-strip dominating 807-horsepower Dodge
Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT
Redeye, the most powerful and fastest mass-produced sedan in the
world, and the Dodge Durango SRT 392, America's fastest, most
powerful and most capable three-row SUV. Combined, these three
muscle cars make Dodge the industry's most powerful brand, offering
more horsepower than any other American brand across its entire
lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality,"
making it the first domestic brand ever to rank No. 1 in the J.D.
Power Initial Quality Study (IQS). In 2021, the Dodge brand ranked
No. 1 in the J.D. Power APEAL Study (mass market), making it the
only domestic brand ever to do so two years in a row.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis