Sybase 365 Launches AvantGo for BlackBerry
10 May 2007 - 4:30AM
PR Newswire (US)
Mobile Content and Advertising Service for BlackBerry Smart Phones
Provides Free, Innovative New Service for Users ORLANDO, Fla., May
9, WIRELESS ENTERPRISE SYMPOSIUM /PRNewswire-FirstCall/ -- Sybase
365(TM), a subsidiary of Sybase, Inc. (NYSE:SY), the global leader
in the delivery and settlement of messaging interoperability as
well as the management and distribution of mobile content, today
announced the launch of the AvantGo(R) client for BlackBerry(R)
smart phones, from Research In Motion (RIM) (NASDAQ:RIMM).
BlackBerry users can now access updated, customized content from
thousands of mobile Web sites anytime and anywhere - in either an
online or offline mode -- in a format that is optimized for
BlackBerry smart phones. "We're excited to expand our relationship
with RIM enhancing the BlackBerry user experience and value," said
Marty Beard, president of Sybase 365. "AvantGo for BlackBerry
demonstrates our dedication to providing the best in mobile content
and extending our platform for mobile advertising." AvantGo for
BlackBerry caches content locally, providing enhanced navigation,
faster browsing and dual online and offline availability.
Additionally, AvantGo utilizes its patented advanced sync
technology, which automatically updates pages on the device giving
the user access to the latest news and information around the
clock. "BlackBerry users enjoy their mobile lifestyle and look for
software and services that can further simplify or enhance their
personal and professional lives. AvantGo complements the BlackBerry
solution by enabling access to a wide variety of timely and
customized information including breaking news, market updates and
entertainment," said Jeff McDowell, vice president, Global
Alliances, Research In Motion. AvantGo provides media content
partners and advertisers with a turnkey, ad-funded mobile
distribution solution without the cost of building an initial
mobile audience or advertiser network, and provides advertisers
with reach into a highly desirable mobile audience. As a result,
hundreds of major brands use AvantGo, which in turn provides mobile
users access to both quantity and quality of content. "AvantGo
plays an important role in our mobile strategy and is a strong
mobile advertising partner," Stephen Smyth, general manager,
Americas for Reuters Media. "We are pleased that their full service
is now available for millions of BlackBerry users." AvantGo for
BlackBerry is available immediately and is free for end-users.
BlackBerry users can access and download the client through the
BlackBerry browser at http://www.avantgo.com/. Sybase 365 extends
Sybase's reach to over 700 mobile operators in addition to leading
content providers, media companies and large enterprises, making
Sybase the largest provider of mobile enterprise software and
services in the world. The launch of AvantGo for BlackBerry further
demonstrates the company's commitment to the Unwired Enterprise.
About Sybase 365 Sybase 365 is a new subsidiary of Sybase, Inc.,
following the acquisition of Mobile 365. Sybase 365 leads the world
in the global delivery and settlement of mobile messaging
interoperability, and the management and distribution of mobile
content. Processing more than six billion messages per month,
Sybase 365 reaches more than 700 mobile operators around the world.
http://www.sybase.com/365/ About AvantGo AvantGo is a free mobile
service from Sybase 365 that delivers rich, personalized mobile Web
sites to smartphones and PDAs. Today, hundreds of major brands,
including BMW, CNET, HP, Jeep, Microsoft, The New York Times,
Reuters, and Rolling Stone leverage AvantGo to target a highly
desirable demographic of millions of registered users. AvantGo
offers the convenience of anywhere, anytime access, seamlessly
supporting both wireless and "sync and go" connectivity. NOTE:
Sybase, Sybase 365 and AvantGo are trademarks of Sybase, Inc. All
other company and product names mentioned may be trademarks of the
respective companies with which they are associated. The BlackBerry
and RIM families of related marks, images and symbols are the
exclusive properties and trademarks of Research In Motion Limited.
RIM assumes no liability and makes no representation, warranty or
guarantee in relation to third party products or services.
DATASOURCE: Sybase, Inc. CONTACT: Carmel Coscia of Sybase 365, +33
6 87 21 71 77, or ; or Lisa Kennedy of Citigate Cunningham,
+1-415-618-8726, or , for Sybase 365 Web site:
http://www.sybase.com/
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