Celebrating Active Lifestyles of All Forms,
Toyota Sparks The Imagination of What's Possible at SEMA 2024.
LAS
VEGAS, Nov. 5, 2024 /PRNewswire/ -- Toyota
returns to the Specialty Equipment Market Association (SEMA) Show
with a diverse exhibit that celebrates Toyota adventure for every
lifestyle.
Located in the Central Hall, Booth No. 22200 at the Las Vegas Convention Center, the 2024 display
features a stunning array of vehicles. Highlights include several
unique specialty builds and a variety of Toyota models enhanced
with lifestyle features from the expansive Toyota Associated
Accessory Products (AAP) portfolio.
"At Toyota, we have an unwavering commitment to performance and
adventure, no matter where our customers find it," stated
Mike Tripp, group vice president,
Toyota Division Marketing. "We are passionate about assembling
vehicles that fuel and support the lifestyle interests of our
customers, and SEMA is the perfect place to show Toyota customers
and fans what is possible."
Toyota's 2024 SEMA showcase is logically organized into several
brand interest areas, each narrating a unique story of lifestyle
adventures. Whether it's off-roading, overlanding, camping,
tailgating, performance, or track experiences, every section
highlights the diverse capabilities and versatility of Toyota
vehicles. New accessory showcases enhance each vehicle set, with a
standout AAP entry in this year's SEMA New Product Showcase: Toyota
Racing Development's (TRD) Forged Billet Upper Control Arm Kit for
2003-2024 Toyota 4Runner and 2007-2014 Toyota FJ Cruiser.
At the core of the exhibit, attendees can explore limitless
possibilities through the immersive and expansive display. These
scenarios feature vehicles such as the Land Cruiser, RAV4, Tundra
and Tacoma, all meticulously outfitted with enhancements from
Toyota's extensive AAP portfolio.
"At a show like SEMA we want to spark the imagination by taking
stock vehicles and upfitting them with our Toyota accessories
portfolio to do incredible things," Tripp stated. "But, of course,
this is SEMA, so we have also once again produced some truly
amazing, one-of-a-kind vehicle concepts that are sure to thrill our
fans!"
This year, Toyota's booth includes:
4Runner TRD Surf Concept
This stunning concept build is a tribute to Southern California's surf culture, blending
the 2025 4Runner body with the rugged charm of the original
4Runner, including a removable top and stylish design cues—perfect
for today's adventurous beachgoers.
CALTY Land Cruiser ROX
Discover the Land Cruiser 'ROX', which redefines
open-air adventure. This innovative concept, conceived and crafted
by TMNA's Calty Design Research Team, revives the
spirit of iconic topless Land Cruisers, merging heritage with
modern design to immerse passengers in the natural
world.
GR86 Rally Legacy Concept
Inspired by racing video games, the GR86 Legacy Rally Concept pays
tribute to Toyota's rich rally heritage. This is a true vehicle
mash-up. With GR86 body and chassis melded with GR Corolla
turbocharged powertrain and GR-FOUR AWD drivetrain, this dynamic
concept blends nostalgia with Toyota's ceaseless commitment to
impressive performance in a celebration of the future of rally
racing.
Ultimate Tailgate Tundra
Toyota redefines the tailgating experience with the Ultimate
Tailgate Tundra. Inspired by Toyota's NFL partnership, this Tundra
transforms into an audio-visual powerhouse, featuring five 55-inch
TV screens and a spacious, 185-square-foot canopy for ultimate game
day excitement.
Toyota RAV-X Concept
Developed by Toyota's Service Parts and Accessories Development
(SPAD) team, RAV-X is a radical crossover concept inspired by the
spirit of the world-famous Dakar Rally. Building on the success and
reputation of Toyota off-road racing, RAV-X has been built to
thrill performance-oriented off-road enthusiasts.
Suprabird Tribute
Designed to pay homage to NASCAR legend Richard Petty, the Suprabird is a modern twist
on 'The King's' iconic 1969 Superbird. Based on a GR Supra, the
Suprabird features an aerodynamic, custom body kit, Petty Blue
livery, and several performance enhancements. This unique concept
honors Petty's legacy while showcasing Toyota's innovation and
dedication to racing and NASCAR.
#84 Tacoma TRD ProRunner Race Concept
Inspired by Tacoma's storied legacy of Baja dominance, TRD collaborated with Toyota
Driver Jimmie Johnson on the Baja Tacoma race truck concept.
Starting with a Tacoma SR5, this truck has been entirely
re-imagined as the ultimate TRD off-road race truck and packed with
desert-conquering race features, all wrapped in a rugged,
lightning-themed "mud bath" exterior.
Classic Adventure Cruiser
This tasteful build features
a full Toyota lift and iconic 20x9-inch wheels that enhance both
performance and aesthetics. The build highlights Toyota's
engineering excellence in a way that appeals to enthusiasts and
adventurers alike.
'94 Toyota Drift Truck
Old school
minitruck meets drift car… in hot pink. This outrageous mash
up spawns the perfect blend of American minitruck
culture with Japan's
underground drift scene.
Modellista Overland Vision Concept
Known for its style
and panache, Modellista stylists enhance this Land Cruiser with a
sophisticated styling statement that seamlessly mixes function with
form.
Toyota Accessories Portfolio
Rooted in a passion for
performance and lifestyle adventure, Genuine Toyota Accessories are
engineered specifically for each Toyota model to enhance
performance and style. Toyota is also expanding its AAP accessories
portfolio with approved partner products. Toyota Accessories are a
central theme of the show and adorn many of Toyota's SEMA display
vehicles.
TRD Forged Billet Upper Control Arm Kit Display
The
TRD Forged Billet Upper Control Arm Kit is a Toyota Genuine
Accessory suspension performance option guaranteed to thrill Toyota
4Runner and FJ Cruiser owners. Crafted from forged 6061-T6
aluminum, this kit offers enhanced strength and durability. Its
racing-inspired design features signature TRD red anodizing with a
protective clear coat and directly replaces factory components by
using factory ball joints and bushings.
Vehicles shown are special project prototype vehicles,
modified with parts and/or accessories not available from Toyota
that may void the vehicle's warranty, may negatively impact vehicle
performance and safety, and may not be street legal.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
the U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
more than 34 million cars and trucks at our nine manufacturing
plants. By 2025, Toyota's 10th plant, in North Carolina, will begin manufacturing
automotive batteries for electrified vehicles. With more
electrified vehicles on the road than any other automaker, Toyota
currently offers 30 electrified options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed to
creating innovative educational programs within, and in partnership
with, historically underserved communities near the company's U.S.
operating sites.
For more information about Toyota, visit
ToyotaNewsroom.com.
MEDIA CONTACTS
Adam Lovelady
Toyota Product Communications
Adam.Lovelady@toyota.com
Note to Editors: Photos, b-roll, and additional specifications
can be found on ToyotaNewsroom.com.
For customer inquiries, please call: 800-331-4331
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SOURCE Toyota Motor North America
