DALLAS, Dec. 9, 2014 /PRNewswire/ -- Greyhound
Lines, the largest intercity bus operator in North America, today announced a new effort to
modernize its IT infrastructure in order to unlock yield
management, introduce dynamic pricing, enhance customer convenience
and optimize loads throughout its network. The transformation is
being implemented in partnership with Software AG (Frankfurt
TecDAX: SOW).
The company introduced a 'frictionless commerce' system, which
gives consumers access to the best fares available at any given
time, and provides an easier online buying experience. It also
enables Greyhound to drive a more customer-centric strategy,
enabling the company to better understand and engage with
consumers. Operationally, the technology will create a foundation
for Greyhound to optimize its operations by conducting real-time
analysis of routes and bus capacity, ensuring more efficient
management of passenger loads and available buses in the
system.
"This is the most important investment in IT we have ever made
at Greyhound, as we work to integrate all of our business and
system capabilities in a seamless fashion," said Chris Boult, chief information officer,
Greyhound Lines, Inc. "Once this is achieved, the real-time
analysis will enable us to implement pricing and revenue-optimizing
strategies based on a better understanding of our customers,
delivering an enhanced and more personalized product to our riders
when and where they want it."
Jay Johnson, President and CEO,
Software AG North America and Member of the Software AG Executive
Board, said: "We are seeing enormous pressures and challenges
facing CIOs with business leaders demanding greater insights from
them into the vast oceans of data being produced by applications,
devices and users. The only way to capture and govern this fast
streaming data is by building a stable integration infrastructure
as a solid foundation. Software AG provides a cohesive integration
strategy and portfolio coupled with all the components necessary
for companies elevating themselves to become a digital
enterprise."
About Greyhound
Greyhound is the largest North
American provider of intercity bus transportation, serving more
than 3,800 destinations across the continent. The company also
provides Greyhound Package Express (GPX) and charter services. For
fare and schedule information and to buy tickets call
1-800-661-8747 or visit the website at www.greyhound.com. For the
latest news and travel deals, follow us on Twitter at
www.twitter.com/GreyhoundBus, Like us on Facebook at
www.facebook.com/GreyhoundBus, follow us on Instagram at
www.instagram.com/greyhoundlines, download a high resolution photo
at www.bit.ly/GreyhoundBusPhotos, or follow our award-winning blog,
The Hound, at http://www.bloggreyhound.com.
About Software AG
Software AG (Frankfurt TecDAX: SOW)
helps organizations achieve their business objectives faster. The
company's big data, integration and business process technologies
enable customers to drive operational efficiency, modernize their
systems and optimize processes for smarter decisions and better
service. Building on over 40 years of customer-centric innovation,
the company is ranked as a "leader" in fourteen market categories,
fueled by core product families Adabas-Natural, ARIS, Alfabet,
Apama, Terracotta and webMethods. Software AG has more than 4,600
employees in 70 countries and had revenues of €973 million in
2013.
Detailed press information about Software AG including a picture
and multimedia database are available under:
www.softwareag.com/press.
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SOURCE Greyhound Lines