– Landmark multi-year, multi-million-dollar
partnership to support all six Northern Super
League clubs –
– Home Field Advantage program to
enhance athlete experience both on and off the field ahead of
inaugural Northern Super League season –
TORONTO, Dec. 4, 2024
/CNW/ - The Northern Super League, Canada's first professional women's soccer
league, proudly announces Canadian
Tire Corporation as a Founding Partner ahead of its
inaugural season in April 2025.
Reflecting Canadian Tire Corporation's continued commitment to
advancing professional women's sports in Canada, this landmark multi-year,
multi-million-dollar partnership represents a transformative step
forward for the League, ensuring its growth, sustainability, and
long-term impact on Canadian women's soccer (full partnership
details below).
Central to this partnership is the introduction of the
Home Field Advantage program, an innovative
initiative dedicated to enhancing the athlete experience both on
and off the field. Bolstered by funding and resources provided by
Canadian Tire Corporation, the Home Field Advantage program
will support players as they put down roots in new homes and
communities across Canada, while
also helping clubs optimize facilities as they prepare for the
season ahead.
With a focus on league development and community support, this
partnership builds on the existing ties and foundational work
accomplished by both partners during the Project 8 development
phase led by Northern Super League founder Diana Matheson.
"We are thrilled to officially welcome Canadian Tire Corporation
as the Northern Super League's first Founding Partner," said
Christina Litz, President of the
Northern Super League. "When this league was just a dream, Canadian
Tire Corporation was the first to step up and say, 'Count us in.'
Their support made it possible for Diana
Matheson to turn her vision into reality. This landmark
partnership reaffirms their commitment to advancing the Northern
Super League and inspiring the next generation of athletes across
Canada. Canadian Tire Corporation
has been there from day one, and now they are paving the way for
the future of our league."
"From ideation to kick-off, Canadian Tire Corporation has been
honoured to join the Northern Super League along this historic
journey to create Canada's very
own professional women's soccer league," said Kim Saunders, Vice President, Partnerships,
Canadian Tire Corporation. "Guided by the inspiring vision of our
league partners and exemplified through our collaboration with the
Home Field Advantage program, we are proud to stand with the
Northern Super League as a Founding Partner to further our
commitment to championing women's professional sports and advancing
gender equity as we strive to make life – and sport – better in
Canada."
Paving the way for a historic moment in Canadian soccer history,
key highlights of Northern Super League's partnership with Canadian
Tire Corporation include:
- Home Field Advantage Program: Annual funding for all
Northern Super League clubs, dedicated to enhancing the athlete
experience both on and off the field. Resources and support will be
directed to helping new players settle into their new community
while also assisting teams improve their facilities ahead of
kick-off.
- Broadcast and Branding Presence: Canadian Tire
Corporation banners, including SportChek, Sports Experts, and
Canadian Tire retail, will be prominently featured across Northern
Super League platforms, including in Club stadiums during regular
season and playoffs and during national broadcasts of matches on
TSN, RDS, and CBC Sports. Canadian Tire Corporation will also
collaborate with Northern Super League clubs and athletes to
produce exclusive social and digital content.
- League Sleeve Patch Partner - Canadian Tire's iconic red
triangle will be proudly displayed on the left sleeve of every
Northern Super League club jersey.
League Launch in 2025
The Northern Super League will
kick off in April 2025 with six
dynamic clubs representing key Canadian markets: Halifax Tides FC,
Montreal Roses FC, Ottawa Rapid FC, AFC Toronto, Calgary Wild FC,
and Vancouver Rise FC. Season ticket packages are now
available at NSL.ca.
About the Northern Super League
The Northern Super League is Canada's first professional women's soccer
league, launching in April 2025 with
six founding clubs: Halifax Tides FC, Montreal Roses FC, Ottawa
Rapid FC, AFC Toronto, Calgary Wild FC, and Vancouver Rise FC.
Built by players and supporters, the League is rooted in global
best practices and strives to champion Canadian excellence in
sport, equity, and inclusion. For more information and updates,
visit www.NSL.ca.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) (or
"CTC"), is a group of companies that includes a Retail segment, a
Financial Services division and CT REIT. Our retail business is led
by Canadian Tire, which was founded in 1922 and provides Canadians
with products for life in Canada
across its Living, Playing, Fixing, Automotive and Seasonal &
Gardening divisions. Party City, PartSource and Gas+ are key parts
of the Canadian Tire network. The Retail segment also includes
Mark's, a leading source for casual and industrial wear; Pro Hockey
Life, a hockey specialty store catering to elite players; and
SportChek, Hockey Experts, Sports Experts and Atmosphere, which
offer the best activewear brands. The Company's close to 1,700
retail and gasoline outlets are supported and strengthened by CTC's
Financial Services division and the tens of thousands of people
employed across Canada and around
the world by CTC and its local dealers, franchisees and petroleum
retailers. In addition, CTC owns and operates Helly Hansen, a
leading technical outdoor brand based in Oslo, Norway. For more information,
visit Corp.CanadianTire.ca
SOURCE Canadian Tire Corporation, Limited
