Simply Spiked® Bold
delivers even more flavor and an 8% ABV with two fan-favorite
flavors
CHICAGO, Feb. 12,
2025 /PRNewswire/ -- Get ready, Simply
Spiked® is back and crashing the party with an all-new
offering. Introducing Simply Spiked® Bold, a line of
spiked lemonades and limeades with a bolder flavor and 8% ABV that
delivers a new twist on drinking experiences for consumers 21+
nationwide.
In the High ABV category where taste is the #1 purchase
driver1, Simply Spiked Bold features two
fan-favorite flavors: Signature Lemonade and Cherry Limeade. These
boldly reimagined classics bring the 5% real fruit juice, squeezed
then concentrated and amazing taste that drinkers have come to know
and love from Simply Spiked, with 8% ABV.
"As a leader within the FAB category, Simply Spiked has been
providing consumers with a wide variety of flavor offerings since
the brand debuted in 2022," said Jamie
Rotnicki, Vice President of Innovation at Molson Coors
Beverage Company. "We are taking our next step with Simply Spiked
Bold to offer fans bolder flavors of some of their favorite Simply
Spiked products with our real fruit juice credentials and an 8%
ABV."
Simply Spiked Bold is the ultimate beverage for any gathering
with friends or a celebratory cheers. Delivering familiar tastes in
a new, bolder drinking experience, Simply Spiked Bold is sure to
turn up the volume for tastebuds everywhere.
Since its launch in 2022, Simply Spiked has continually brought
21+ drinkers the flavors they have been asking for and new Simply
Spiked Bold meets consumers at the growing convenience store
channel, which has shown strong performance in single-serve, higher
ABV beverage options.
This latest innovation builds on the brand's impressive launch
record2, which includes Simply Spiked
Lemonade® debuting as #1 New Flavored Alternative
Beverage in 2022, followed by Simply Spiked® Peach
claiming the title in 2023 in multi-outlet stores and Simply
Spiked® Limeade ranking as the #1 New Flavored
Alternative Beverage launch in Grocery in 2024.
Simply Spiked Bold is now available in convenience stores
nationwide in single-serve cans, with 24oz and 16oz cans available
in select states.
Check out our product locator at drinksimplyspiked.com/locator
to celebrate responsibly and find these ready-to-drink beverages
near you. For more information about Simply Spiked and its
products, follow the brand on social media at
@drinksimplyspiked.
About Molson Coors Beverage Company
For more than two
centuries, Molson Coors has brewed
beverages that unite people to celebrate all life's moments. From
our core power brands Coors Light, Miller Lite, Coors Banquet,
Molson Canadian, Carling and Ožujsko to our above premium
brands including Madrí Excepcional, Staropramen, Blue Moon Belgian
White and Leinenkugel's Summer
Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce
many beloved and iconic beers. While Molson
Coors' history is rooted in beer, we offer a modern
portfolio that expands beyond the beer aisle as well, including
flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail
whiskey and non-alcoholic beverages like ZOA Energy. As a business,
our ambition is to be the first choice for our people, our
consumers and our customers, and our success depends on our ability
to make our products available to meet a wide range of consumer
segments and occasions.
Molson Coors Beverage Company is a publicly traded company that
operates through its Americas and EMEA&APAC reporting segments
and is traded on the New York Stock Exchange and Toronto Stock
Exchange. To learn more about Molson Coors Beverage Company, visit
molsoncoors.com.
1Source: C+R RESEARCH; HIGH ABV DRIVERS /
BARRIERS STUDY NOVEMBER 2023
2Source: Circana, Total US Food, New Item $
Sales, CY 2022, CY 2023, WE 12/31/23
– 11/10/24, L24 WE 11/10/24
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SOURCE Molson Coors Beverage Company
